Marketing Strategies

In the service business, there’s a phrase often referenced that goes like this: “Good, Fast, and Cheap...Which two do you want?” The concept is that every service offering has those 3 components, and you will only get 2 out of the 3 of those components.  Imagine this is a game show, and you have three buttons to push - [...]

When it comes to a blog (or blogging), you will hear the phrase “content is king” a lot. They are referring to the fact that people frequently search for content online. Thus, by having your content online, they are suggesting that people would... find your content. consume your content. discover your business. Google, of course, influences this because its [...]

Having marketing strategies is important because they provide direction. Without them, you don’t have a plan and are merely taking shots in the dark to try to hit your target. All too often, I hear about situations like, “I hired this guy to do this [one thing], but nothing never ever came of it.” Does this sound familiar to [...]

For this #kTip, we discuss the strategies and tools that barbers can leverage to keep appointments from canceling. Watch Video Here Transcript: Hello everyone! Another kTip for you...from me...Kak Varley. I want to talk about an experience I had today. Well, I had it a while ago, but I just remembered it today because I just got a haircut. [...]

For this #kTip, we discuss why the strategy of 80% is great for business marketing in the digital world. Watch Video Here Transcript: Welcome back to another kTip with Kak Varley. Today, I want to talk about why 80% is great for business marketing… Now, let me explain something here because I know you're saying to yourself, “80%?!?! I'm [...]

For this #kTip, we discuss marketing strategies on how restaurants could scale their businesses by leveraging digital tools... View Video Here Transcript: Welcome to another #kTip from Kak Varley. How are you doing today? I wanted to talk about how restaurants can lean into the digital world... Consumer Shaming You’ll have to follow me along a bit here because [...]

For this #kTip, we discuss key marketing strategies for beginners to keep in mind when your business is entering the digital world. View the Video Transcript: Welcome to another kTip with Kak Varley! I want to talk about three marketing strategies for beginners - in other words, people starting off in the digital world. There are common mistakes that [...]

A Marketing Consultant Makes Sense For Your Business. Here's Why. I hear statements like this on a weekly basis... “I have a guy that does [insert type of marketing here] for us, and then another guy that does [insert type of marketing here] for us.” Think about how a larger business is structured for a moment... They’ll have different [...]