Marketing Strategies

Creating a successful small business brand is essential for any entrepreneur. Your brand serves as the face of your company, and it helps to differentiate you from your competitors. Having a powerful brand can help you to generate trust and loyalty from your customers, as well as increase sales.  In today’s post, courtesy of digital marketing consultant Kak Varley, [...]

Bringing value to a business owner that is (or is about to) leverage digital marketing is a very passionate subject for me. Mainly for that business owner who wants to attempt to make money from their digital marketing efforts. This listicle centers more on humans because what makes a digital marketing plan fail is almost always based on the [...]

To begin, SEO stands for Search Engine Optimization. And what does that mean? It’s the practice of optimizing a digital asset (such as a website) to meet the requirements of search engines (such as Google). In optimizing towards these requirements, the goal is to get a higher ranking on search engines and, ideally, to be at the top of [...]

For this #kTip, I discuss the two major things to consider regarding webinars.  Watch Video Here Hey, there. It's Kak from kakvarley.com here with another kTip. I want to talk about a few things I've learned about webinars. Why Webinars You are here for a K-tip, and I'm about to give it to you. This is another K-tip by [...]

For this #kTip, I discuss why troubleshooting is so important in internet marketing.  Watch Video Here Hey, there. It's Kak from kakvarley.com here with another kTip. I want to talk about why troubleshooting is so important in online marketing.  The Benefits of Troubleshooting  I hear it all the time with people saying, "It didn't work for me. I can't [...]

For this #kTip, we discuss why it is important to own your content and be a content creator.  Watch Video Here Hey there. Kak from kakvarley.com with another #kTip for you. I want to talk about why it's important to create and own your content. Did you know that Google favors online businesses that build valuable, structured content? It's [...]

For this #kTip, we discuss some ideas on how fitness trainers can help their customers online. Watch Video Here All right, everyone, another kTip.  How are you doing folks? Welcome to my abode. This is Kak Varley.  I want to talk about fitness trainers or gym owners. Wow, how life has changed for you folks, huh? During this COVID [...]

For this #kTip, we discuss the three main components needed for online lead generation. Watch Video Here Alright, alright, alright, another kTip from Kak Varley. Let's talk about the three components that are needed to have a good lead generation campaign. Online Lead Generation is a Team Sport I want you to think about lead generation like it's a [...]

For this #kTip, I discuss how grocery stores could reduce germs by leveraging digital. Watch Video Here Another kTip from Kak Varley...  Today I wanted to talk about how grocery stores can reduce germs in the digital world. Believe it or not, we've got a pandemic going on. Grocery stores have changed quite a bit. I've seen it go [...]

For this #kTip, I discuss how financial advisors can retain more clients by embracing digital marketing strategies...  Watch Video Here Welcome to another kTip from Kak Varley here.  First, I wanted to say thank you for all the comments about my albums on my wall here, I do appreciate you taking notice of those. Somebody recently gave me the [...]