Marketing Strategies

This section is about marketing strategies. That being the case, these are articles to help you create effective strategies for your business marketing. Use these tips to get you to the next level.

A marketing strategy is a plan of action to promote and sell a product or service. Creating a good strategy requires a deep understanding of customers, concepts and technical tools. Once a strategy is determined, then a plan will be devised to connect the goals of the business and its customers.

Marketing plans are crucial to business growth. Whereas the building of a house needs construction plans, the growth of a business needs a marketing plan. In addition, every good plan is measurable. The measured results of a plan will determine successes and failures. Once known, a plan will be revised and upgraded to improve results.

Every great business constructs and maintains a marketing strategy. As such, having a marketing strategy ensures a better path to business growth.

Best Practices When Writing a Blog Post

When it comes to a blog (or blogging), you will hear the phrase “content is king” a lot. They are referring to the fact that people frequently search for content online. Thus, by having your own content online, they are suggesting that people would... find your content. consume your content. discover your business. Google, of course, influences this because [...]

2021-05-02T13:40:00-07:00By |

Marketing Strategies for Businesses in the Digital World

Having marketing strategies is important because they provide direction. Without them, you don’t have a plan and are merely taking shots in the dark to try to hit your target. All too often I hear about situations like, “I hired this guy to do this [one thing], but nothing never ever came of it.” Does this sound familiar to [...]

2021-04-21T20:34:00-07:00By |

How Barbers Can Reduce Cancellations in the Digital World

For this #kTip, we discuss the strategies and tools that barbers can leverage to keep appointments from canceling. Watch Video Here Transcript: Hello everyone! Another kTip for you...from me...Kak Varley. I want to talk about an experience I had today. Well, I had it a while ago, but I just remembered it today because I just got a haircut. [...]

2021-01-06T10:04:51-07:00By |

How Restaurants Can Lean Into the Digital World

For this #kTip, we discuss marketing strategies on how restaurants could scale their businesses by leveraging digital tools... View Video Here Transcript: Welcome to another #kTip from Kak Varley. How are you doing today? I wanted to talk about how restaurants can lean into the digital world... Consumer Shaming You’ll have to follow me along a bit here because [...]

2021-01-06T10:16:18-07:00By |

3 Marketing Strategies for Beginners in the Digital World

For this #kTip, we discuss key marketing strategies for beginners to keep in mind when your business is entering the digital world. View the Video Transcript: Welcome to another kTip with Kak Varley! I want to talk about three marketing strategies that are great for people starting off in the digital world. There are common mistakes that I see. [...]

2021-01-06T10:17:27-07:00By |