“When I was tasked with building a new sales and professional services practice, I was buried in technical training, optimizing back-office operations, and working with customers. I came to rely tremendously on Kak Varley’s expertise in modernizing our approach to marketing, customer engagement, and articulating an effective strategy for go-to-market efforts and nurturing prospective customers. Kak provided critical guidance in refining our strategy around brand management, modernized our social media activity and presence, and helped us translate our own technical expertise into thought-leadership assets and messaging that resonated with our customers.
Specifically speaking to the technology industry, Kak is extremely knowledgeable and experienced in the changing landscape of B2B business requirements. I’ve always found him to be unbound by the “same old, same old,” and he brings strategic insights and high-touch creativity that can’t be replicated by an algorithm or SEO optimization “strategies” that haven’t changed in a decade.”