This section is about social media marketing. As such, these are articles to help you to improve your appeal to existing and future customers on social media. Use these tips to get you to the next level.

Social media marketing is the use of social platforms to promote a product or service. This practice requires a deep understanding of changing apps. As well, knowledge of the demographics, culture, and strategies of each channel. Having a seasoned advisor is what will get results.

Social media plays a major part in business today. More than that, it contributes to a business’ success.

Whereas a salesperson cannot maximize on cold calling alone, a business person cannot market themselves effectively on traditional methods alone.

In addition, having an online presence affects brand reputation. Without it, a business risks losing the trust of the consumer.

The 4 Pillars Of Social Media Marketing

Social Media Marketing is accessible to almost anyone in today’s digital world. How to be successful at it is the bigger challenge. In our previous article, we discussed the importance of value as a foundation and how that helps companies break through the noise of rampant social media. With that foundation laid out, the next important subject to discuss is [...]

2020-04-06T10:32:58-07:00By |Social Media Marketing|

The Anatomy Of A Social Media Post

In a previous article, I discussed a foundational Social Media strategy around bringing value to your audience (part of our four1one strategy). The overarching concept is to get the most out of your Social Media. Now that the foundation is laid, it’s a good time to start talking about best practices when managing your Social Media. In this article, we [...]

2020-04-07T17:17:17-07:00By |Social Media Marketing|

Social Media: How to Win Big in Today’s Digital World

Social Media has been around for more than a decade now. Even so, it is still in its infancy because of the way it’s used today... It reminds of when email was first introduced, where business email was regularly used for mundane things like jokes, etc. Nowadays, you are seeing email being used in more of a meaningful way. In [...]

2020-04-07T15:48:20-07:00By |Social Media Marketing|