My name is Kak, and I was tired of marketing people not performing for my friends…
I got the bug for internet marketing right from its inception. I saw the future in it. It was cheaper than traditional marketing. More than that, I could see exactly where my money was going. I fell in love with it…
So I started working with some marketers and marketing agencies on the sales side. It seemed like it was destiny for me to enter into the internet marketing world. I envisioned my life blossoming with this new successful career. But, unfortunately, my experience wasn’t what I expected…
The agency I worked for at the time just couldn’t seem to deliver results. My customers were disappointed and we continually lost their business. Did I mention that almost all of these customers were MY PERSONAL FRIENDS? It was so incredibly embarrassing that, in some cases, friends wouldn’t call me back. I never told anyone, but I really felt horrible…I thought, ‘Kak, there goes your marketing career…’
Then I discovered one main problem that was consistent across all the marketing people. So I began a new journey…
My Gut Speaks to Me…
In 2015, I started Kak Varley to test my hypothesis and quickly went out to find some partners that would hear me out and join me on my journey.
The thing is that I have 25+ plus years of sales experience. Now I am not talking about a ‘car salesman’ kind of sales experience. I’m talking about sales being a CRAFT. I’ve taken mounds of sales training over my career like Sandler (one of my favorites), Question-Based Selling, Miller Heiman (least favorite), etc.
With my sales experience, I realized there were 3 practices that made me a good salesperson (by the way, hundreds of sales books have mentioned these same characteristics):
Listening to my customers…It’s the #1 rule in sales!… I always made a point to shut up and listen!
Relying on my ethics…After stumbling around as a newbie sales rep for years, I finally learned to say “I don’t know” when I didn’t know (rather than saying ‘yes’ to just get the sale).
Being transparent…I never tried to deliberately hide anything from my customers. I was always myself. And sometimes that meant telling them the good, the bad, and the UGLY.
To me, characteristics like these are TRUE SALES…not your classic “coffee’s for closers”, “always be closing”, or “smile and dial” nonsense.
So as I went around the marketing marketplace, it became quite clear that many marketing people (and people doing marketing for themselves) are missing that one crucial skill – SALES EXPERIENCE. I have found that they’ve often never done sales, or they just haven’t put in the 10,000 hours. In some cases, they have never even been in front of customers before. That, in turn, meant that they just didn’t know how to listen to their clients, rely on their ethics, and because of that, they were naturally afraid of being transparent.
I can’t tell you the number of times I have heard marketers say that a client “wasn’t a fit”, or tried to fake results with deceptive percentages or… wait for it…not even show a client what work was done!
It’s a snowball effect that causes marketing people to have a lack of results. And, as I also discovered, it’s a recipe that limits effectiveness across all of the marketing landscape, EVEN WHEN YOU’RE DOING YOUR OWN MARKETING.
My Gut Has Spoken…
Today, I not only implement proper marketing methods for my company, but I teach others how to apply these methods to their own marketing efforts.
What have my results been?
Beyond getting raving reviews from my customers…MY FRIENDS ARE NOW TAKING MY CALLS!
Bringing Value to the Digital World!
Kak Varley Marketing
Kak was an amazing asset in improving my company's online marketing! He is extremely knowledgeable and truly cares about giving you the best results. Kak is very easy to work with, and was very responsive to all my questions. I would recommend working with him, and hope to be able to again in the future!
Kak can do it all - from consulting and tools to full agency work. Kak applies 30+yrs of professional sales craft into marketing results. His unique approach using performance-based KPI's to drive results really moves the needle!
We sat down with Kak for a one on one session and the insights he gave us and advice have helped tremendously! We look forward to using him in the future.
Kak is absolutely doing the job he was designed to do. He has brilliantly integrated his knowledge of sales into the world of digital marketing. I feel blessed that he is on my team and filling a gap that has been so sorely needed. I would highly recommend him for an overall review of your sales and marketing strategies. And then, I would hire him!
For nearly ten years I've listened to a lot of people blow a lot of hot air about digital and social media. It always felt like the parable of the Seven Blind Men and the Elephant. When I met Kak, I immediately realized that this was a person who sees and understands the entire elephant. He doesn't talk "digital media," or "social media," or "SEO," or any other piece of the puzzle--he talks about (and delivers) on the entire sales funnel, customer journey and the process of turning all those "likes" and "friends" and "follows" into a cohesive strategy. What a find!
Lisa Jo Barr
Marketing man extraordinaire. Two thumbs up. Assisted in taking my business to the next level. Great ideas. Great advice.
Working with Kak Varley is a delight. His knowledge of working with social media and giving advice of how to best use the different platforms for my business was extremely beneficial. I was able to make some necessary adjustments that Kak suggested and have seen huge dividends in the interactions with clients, followers, and new followers of the material I work hard at creating each week. It will be worth the time and trust you give Kak.
When I was tasked with building a new sales and professional services practice, I was buried in technical training, optimizing back-office operations, and working with customers. I came to rely tremendously on Kak Varley's expertise in modernizing our approach to marketing, customer engagement, and articulating an effective strategy for go-to-market efforts and nurturing prospective customers. Kak provided critical guidance in refining our strategy around brand management, modernized our social media activity and presence, and helped us translate our own technical expertise into thought-leadership assets and messaging that resonated with our customers.
Specifically speaking to the technology industry, Kak is extremely knowledgeable and experienced in the changing landscape of B2B business requirements. I've always found him to be unbound by the "same old, same old," and he brings strategic insights and high-touch creativity that can't be replicated by an algorithm or SEO optimization "strategies" that haven't changed in a decade.
I reached out to Kak for help creating a Client Use case document. The information I had was unorganized and didn't meet the requirements for a Use case. Kak took that information and turned it into a beautiful document that clearly and concisely demonstrated client pains, strategy to fix those pains, final results and ROI. I couldn't be happier with Kak's professionalism and ability to take technical details and translate them into a business success document. I'd highly recommend Kak to anyone looking for his rare skillset.
I have known Kak for over 20 years as a hard working, trustworthy, and super smart guy! I learned a ton from him in an informative 30 minute call to review what we are looking to accomplish here at Emerald Inc. I look forward to implementing some of his immediate marketing/social suggestions and looking to learn from and use his expertise in the future! Reach out to him today for a free consultation to change your vision of the digital world.