My name is Kak Varley, and I was tired of marketing people not performing for my friends…

Hi, my name is Kak Varley. I got the bug for internet marketing right from its inception. I saw the future in it. It was cheaper than traditional marketing. More than that, I could see exactly where my money was going. I fell in love with it…

So, I started working with some marketers and marketing agencies on the sales side. It seemed like it was destiny for me to enter into the internet marketing world. I envisioned my life blossoming with this new, successful career. But, unfortunately, my experience wasn’t what I expected…

The agency I worked for at the time just couldn’t seem to deliver results. My customers were disappointed and we continually lost their business. Did I mention that almost all of these customers were MY PERSONAL FRIENDS? It was so incredibly embarrassing that, in some cases, friends wouldn’t call me back. I never told anyone, but I really felt horrible…I thought, ‘Kak, there goes your marketing career…’

Then I discovered one main problem that was consistent across all the marketing people. So I began a new journey…

About Kak Varley- Sales Experience

My Gut Speaks to Me…

In 2015, I started Kak Varley to test my hypothesis and quickly went out to find some partners that would hear me out and join me on my journey.

The thing is that I have 25+ plus years of sales experience. Now I am not talking about a ‘car salesman’ kind of sales experience. I’m talking about sales being a CRAFT. I’ve taken mounds of sales training over my career like Sandler (one of my favorites), Question-Based Selling, Miller Heiman (least favorite), etc.

With my sales experience, I realized there were 3 practices that made me a good salesperson (by the way, hundreds of sales books have mentioned these same characteristics):

  • Listening to my customers…It’s the #1 rule in sales!… I always made a point to shut up and listen!
  • Relying on my ethics…After stumbling around as a newbie sales rep for years, I finally learned to say “I don’t know” when I didn’t know (rather than saying ‘yes’ to just get the sale).
  • Being transparent…I never tried to deliberately hide anything from my customers. I was always myself. And sometimes that meant telling them the good, the bad, and the UGLY.

To me, characteristics like these are TRUE SALES…not your classic “coffee’s for closers”, “always be closing”, or “smile and dial” nonsense.

So as I went around the marketing marketplace, it became quite clear that many marketing people (and people doing marketing for themselves) are missing that one crucial skill – SALES EXPERIENCE. I have found that they’ve often never done sales, or they just haven’t put in the 10,000 hours. In some cases, they have never even been in front of customers before. That, in turn, meant that they just didn’t know how to listen to their clients, rely on their ethics, and because of that, they were naturally afraid of being transparent.

I can’t tell you the number of times I have heard marketers say that a client “wasn’t a fit”, or tried to fake results with deceptive percentages or… wait for it…not even show a client what work was done!

It’s a snowball effect that causes marketing people to have a lack of results. And, as I also discovered, it’s a recipe that limits effectiveness across all of the marketing landscape, EVEN WHEN YOU’RE DOING YOUR OWN MARKETING.

My Gut Has Spoken…

Today, I not only implement proper marketing methods for my company, but I teach others how to apply these methods to their own marketing efforts.

What have my results been?

Beyond getting raving reviews from my customers…MY FRIENDS ARE NOW TAKING MY CALLS!

Bringing Value to the Digital World!

Kak

About Kak Varley - Business Ownership Experience
Kak Varley FAQs

Frequently Asked Questions

Kak Varley Marketing is a MaaS (Marketing as a Service) company that is subscription-based and specific to every client’s needs. For a larger one-time project, KVM can also charge on a fixed project basis (ie. web development projects).

Because every business is different in their needs, goals and audience, all programs and prices are customized.

Kak Varley Marketing is a subscription-based MaaS (Marketing as a Service) company that does NOT require a contract. All services are cancelable at any time. Once a subscription is canceled, Kak Varley Marketing will work to the end of that month’s term.

Kak Varley Marketing does not offer training but does offer coaching on a subscription basis.

Results depend on what is required, customer amenability, customer execution, and the type of services.

Kick-off depends on what is required, customer amenability, customer execution, and the type of services.

The Kak Varley Marketing Team

Rachel at Kak Varley Marketing

Rachel
Chief Copywriter and Administrator

Richard at Kak Varley Marketing

Richard
Web Design & SEO Manager

Mike at Kak Varley Marketing

Mike
Chief Advertising Manager

Travis at Kak Varley Marketing

Travis
Chief Web and App Developer

Erin at Kak Varley Marketing

Erin
Chief Graphic Designer

Some of the Kak Varley Marketing Partners

Wordpress
HubSpot Administration Services by Kak Varley
ActiveCampaign
Kak Varley Google My Business
Kak Varley on YouTube

Reviews about Kak Varley Marketing

“He’s helped us get our website highly optimized and cleaned up, as well as get LinkedIn and Google campaigns set up.”

Jordan Folsom, Head of Marketing, AuctusIQ

“Kak is extremely knowledgeable and experienced in the changing landscape of B2B business requirements.”

Brian Schoepfle, Senior Manager Cloud Services, iT1

“He knows the trends, the tools, the habits of buyers in many spaces, and really understands our business.”

Steve Cozart, Founder, Brain Squared Solutions

“Kak helped me tremendously with my online marketing.”

Marcos Esquivel, Owner, MDE Athletics

“Kak is a pleasure to work with: down-to-earth, extremely knowledgeable, creative, and explains things clearly and concisely.”

Lisa Jo Barr, Owner, Lisa Jo Barr

“Kak has a ton of industry knowledge and is concerned about one thing-results. He gives no BS answers and just wants his clients to win.”

Adam Huber, Founder, ClarityCoat

“Kak and his marketing company are doing impactful work for us increasing our reach worldwide. True professionals.”

Dann Williams, VP of Business Development, OptiCoat

“Kak can do it all – from consulting and tools to full agency work.”

Erika Sheets, President, Coffee Sales

“Kak is the Jedi master of digital marketing services!”

Mark Reckling, Designated Broker, Reckling Real Estate

“I have known and admired Kak Varley professionally for 15 years so when I finally got the chance to use his digital marketing services, I was thrilled.”

Diana Quirin, CEO, Antelope Managed Services

“Kak’s understanding of today’s marketing challenges and solutions was current and spot-on, and he was able to discuss and present custom solutions at reasonable costs.”

Walt Donzila, Fractional Chief Sales Officer

“Kak is the absolute best!”

Rebecka Read, CEO, DiVenus Ventures

Testimonials about Kak Varley Marketing