If you’re looking to build brand awareness for your business, product or service, there are many different strategies that can help you accomplish this goal. Here are 10 proven strategies for boosting your brand awareness:
Strategy 1: Create a consistent, recognizable brand identity.
This is exceptionally important. A brand identity is the visual representation of your company. It’s what people see when they think of your business, product or service. Your brand should be simple, consistent and memorable so that it stands out from its competitors in a crowded marketplace.
To give you some practical examples:
- Which sportswear brand has 3 stripes on it? The brand Adidas
- Which sports brand has a swoosh or a tick as a logo? The brand Nike
- Name an electronic company with a fruit for a logo? Apple
- What is the name of a petroleum company with a shell as a logo? The Shell petroleum company.
It’s also important to create a unique brand identity that can convey a message to your target audience effectively, be remembered and one that doesn’t look like anything else out there!
Strategy 2: Be visible across all channels.
Here’s a quick list of some of the most popular channels that businesses use to market themselves:
- Social media (Facebook, Twitter, Linkedin)
- Email marketing (Newsletters, Drip Campaigns)
- PPC Campaigns (Google Ads and Social Media Ads)
- SEO (Search Engine Optimization)
It’s important to have a consistent brand identity across all of these channels so that people recognize your company when they see it or hear about it. Something that isn’t often talked about is the strategy of being remembered and being everywhere. Connecting with your target demographic will boost sales and increase customer loyalty.
If you’re using social media as part of your strategy for building brand awareness, make sure that you’re posting quality content consistently. This shouldn’t be just once every few months but at least once per week or more. The best results come from posting daily as it gets seen by more people and they are reminded about your product or service. We had seen that when you are posting and interacting with people on social media for about a month, you will find leads coming through after about a period of time. Consistency is key.
Strategy 3: Leverage word-of-mouth marketing.
Word-of-mouth marketing is a great way to build brand awareness. You can do it in person, online or through social media. Social media is the easiest to get enormous reach when interacting with prospective buyers.
It certainly seems that word of month works best on social media accounts. Talk directly to your clients and connect with them on a “human level” builds an authentic connection with your followers.
If you have an online presence – and most businesses do these days – you can also promote word-of-mouth marketing through blogging, tweeting and posting on Facebook groups related to what you offer. It is about maximum exposure.
People love talking about their experiences so don’t be afraid of coming off as too promotional; just make sure whatever content/images/videos etc goes along with this type of promotion is valuable too! Great content is hard to beat.
Strategy 4: Be human, connect with humans
Although we have already touched on this earlier. In the age of social media, it’s more important than ever to be human.
If you don’t have a personal connection with your customers, then they won’t trust or feel connected with your brand. This is a given. As time has progressed over the last few years, consumer behavior has changed significantly. People are preferring to deal with smaller companies that they enjoy dealing with. If the company is great to work with and ensures you are happy with your product or service, that becomes their market position.
You need to be able to connect with people on a personal level – and that starts by being authentic and sincere in all of your interactions. Not to mention having a great service or product.
Be human!
Strategy 5: Integrate social media into your marketing strategy.
You may be wondering how to use social media for marketing. It is the simplest thing you can do: you need to integrate it into your overall strategy. Social media can help you connect with your audience, build awareness, and convert leads into customers.
Here are some ways that you can use social media platforms as part of an integrated marketing strategy:
- Create a presence on the major platforms (Facebook, Twitter, Instagram). You shouldn’t have to rely solely on your website. Unless it is ranking in the top 3 positions for your main keywords, and has significant search volume, it is unlikely you are receiving enquiries that way. You also need a presence on these major networks so people can find out more about who you are and what services/products you offer. It is also great for reputation management.
- Share content regularly (blog posts, images or just written text). Sharing regular updates will keep people coming back again and again because they want to see what new things are happening within the company! This will also help increase brand awareness!
- Promote sales or services.
A step by step guide to integrating social media into your marketing strategy:
- Step 1: Determine who your audience is. This will give insight to which social media channel to use and invest time in.
- Step 2: With those selected channels, decide how often you can post on there continuously. Also, Google different content types for the social media platform to further decide what pieces of content you should be creating.
- Step 3: Start publishing the content on a schedule and stick to it. Also try and spend about an hour per day interacting with people through comments and DMs etc.
- Step 4: Measure, modify, rinse and repeat.
- Step 5: The Result – increased business and social media following!
You need to integrate social media into your marketing plan.
Strategy 6: Utilize email marketing to build your brand awareness.
Email marketing is a great way to build your brand awareness. You can use it to promote your products and services, create trust with customers, build relationships with them, collect customer data and more.
Email marketing has been around for decades now but it still remains one of the most effective ways of reaching out to people especially when you are a new business as well as an established one.
The main thing regarding email marketing is to not spam the person. We have found informational content to be great when doing a weekly newsletter. The types of companies that benefit from this include Dieticians and Physiotherapists for example. The information should be useful and helpful, as well as provide insight to various conditions.
If you are an online store, it may be best to do a monthly newsletter. This could involve tips and tricks when using a product as well as product sales and other promotions.
Strategy 7: Boost your brand awareness with influencer marketing.
Influencer marketing is a marketing strategy where you partner with influencers to promote your brand. Influencers are people who have a large following on social media or another platform, such as YouTube or Instagram. They have an audience that trusts them and will listen to what they say, so they’re great at increasing brand awareness.
Influencers come in different categories that depend solely on the follower count:
- Nano-influencer has a follower account of between 100-10000 followers.
- Micro-influencer has a follower count of about 10000-100000 followers, depending on the social channel.
- Macro-influencer has a follower count of about 100000-1000000 followers, depending on the social media channel.
- Mega-influencers have a follower count of more than 1000000 followers, depending on the social media channel.
You can work with influencers in several ways:
- They can post about your product on their own channels, which is called organic promotion (or “earned media”). This kind of content isn’t usually free, a post on any platform is a commodity and you are guaranteed to pay for it in some way. For example, payment could be through product sponsorships or payment with money.
- You can pay them to create sponsored posts (or paid media), this is the most common method, where they’ll talk about how great your product is without being asked directly by anyone else involved in making sure this happens smoothly from start-to-finish–including yourself!
Strategy 8: Focus on building a strategic content marketing plan.
Content marketing is a great way to build brand awareness, but it’s not something you can do once and expect results. Instead, think of content marketing as a process that lasts throughout your business’ entire life cycle.
Content marketing is all about creating content that solves problems for your target audience – and then getting them to share it with their friends. This means that you have to create high quality content on a regular basis in order for it to be effective at building your brand awareness.
It is also beneficial to come back to under performing content and give it a refresh every 3 or so months.
Strategy 9: Have a unique value proposition (UVP).
The first step in creating a UVP is to identify the problems your brand can solve, then find solutions for them.
A good example of this is Dollar Shave Club’s UVP: “Shave time and money with our monthly subscription service.” This statement instantly tells the consumer what they’ll get out of signing up for their services – and it also helps set them apart from competitors who may offer similar products but don’t have such an enticing offer.
If you’re having trouble coming up with a strong UVP for your business, try thinking about how customers view themselves when interacting with other brands in your industry. For example, if someone sees themselves as an adventurous person who loves trying new things (like me!), then maybe her favorite coffee shop shouldn’t just sell coffee – it should also offer kombucha and smoothies on tap so she can experiment with new flavors every day!
A UVP can be something quite simple. It could be that the company has taken the time and spent the money on Research and development to ensure the product is the best possible solution for the person’s problem.
Strategy 10: Focus on creating high-quality content that connects with your target audience and resonates with them emotionally.
We have already touched on this earlier but content is king. That’s why you need to focus on creating high-quality content that connects with your target audience and resonates with them emotionally.
Your brand’s story is the driving force behind its success, so it’s important to understand what makes your brand unique and how you can communicate this in a way that will resonate with potential customers. This echoes a few of the strategies above.
If you’re not sure where to start when it comes to creating engaging content for your business or organization, here are some tips:
- Be relevant: Make sure every piece of marketing material aligns with who you are as an organization/business (i.e. If your company has been around for 100 years and still employs people locally, talk about this!). Also make sure any hashtags used in posts are relevant – they should match up perfectly with whatever else is being said within the post itself! The hashtag strategy also increases your reach.
- Connect emotionally: There needs to be some sort of emotional connection between consumers (the people who buy from us) and ourselves first before anything else happens afterward down the road.”
These 10 strategies can help you build more brand awareness for your business, product or service
A brand is more than just a logo. A company isn’t just a place where people work. It’s an identity and personality that helps you stand out from the crowd. Your brand should be consistent across all channels, including how you talk about yourself and how you interact with customers online, in person, or by phone.
It’s critical that your business has its own unique voice – one that reflects who you are and speaks directly to your target audience. This can help establish credibility among potential customers because they’ll see that there are real people behind your business instead of just another faceless corporation trying to sell them something they don’t need or want (which isn’t memorable).
Conclusion
As you can see, there are many different ways to boost your brand awareness. The key is to find the strategy that works best for your business and use it consistently. There’s no one-size-fits-all solution when it comes to building brand awareness, but if you follow these 10 proven strategies, then you’ll be well on your way towards success!
If you feel like this post helped you or you could benefit from some of the services please see our digital marketing agency page to learn more.
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