Why it is Important to Own Your ContentFor this #kTip, we discuss why it is important to own your content and be a content creator. 

Hey there. Kak from kakvarley.com with another #kTip for you.

If you would rather learn about my #kTips by video, you are welcome to scroll to the bottom and watch the video.

I want to talk about why it’s important to create and own your content. Did you know that Google favors online businesses that build valuable, structured content? It’s true. They do. So let’s talk about the difference between curation and creation.

How Curation Works

Curation is when you’re sharing or forwarding somebody else’s content that they’ve created. You see this a lot in news and entertainment. You’ll see something, and then you’ll share it. I do it all the time. If I see something, maybe a band’s made an announcement about an album or something like that, I will share that to help the band out. And that’s essentially what you’re doing with curation. You’re helping the content creator, so all the traffic is going back to the content creator.

Defining Creation

Well, now let’s talk about creating your own content. If you create your own content, all that traffic comes back to you. And by the way, when you’re building that content and publishing it, it lives on the internet forever, especially if you do it in an evergreen style. So that content continues to bring traffic to you because you’re creating that content. You own that content.

If you have any questions about this, please reach out to me. By the way, I have a free digital assessment for those folks that want to improve their digital world. Just go over to askkak.com. Fill out the form, and I will send you an assessment. It’s a great deal. No obligations. 

Thanks a bunch, guys. Have a great day. We’ll talk to you soon. Adios.

Are you looking for a digital marketing consultant? Kak Varley Digital Marketing Agency in Phoenix can help. Contact us below!

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Kak Varley
Kak VarleyChief Digital Officer
Kak Varley got the internet bug right at its inception. He started kakvarley.com in 2015 to help businesses grow and scale using various sales and inbound marketing methodologies. With 25+ years experience in Sales and has certainly mastered the sales craft and now focuses on helping businesses grow and scale.