In today’s digital age, inbound marketing services have become crucial to any successful small business. With the right strategies and tools, businesses can use inbound marketing services to increase their online presence, reach more customers, and generate leads and sales. This blog post will provide an overview of what inbound marketing is and how small business owners can use it [...]
ActiveCampaign and HubSpot are two popular marketing automation platforms with similar features, such as email marketing, CRM, marketing automation, and analytics. Still, they have some pricing, functionality, and user interface differences. Similarities: Both platforms offer email marketing automation, CRM, and analytic marketing tools. Both provide integrations with third-party applications such as Shopify, WordPress, and Salesforce. Both have a user-friendly [...]
B2B digital marketing is an integral part of an overall B2B marketing strategy because business-to-business is a challenging business model to succeed in, especially when you are doing inbound marketing (aka digital lead generation). Often, B2B is performed on a national level, and that means a lot more competition. Just look up the population of your country and compare [...]
Sendspark is completely changing the way businesses approach email. Best practices for mass emailing, cold emailing, and follow-up have changed here and there over the years, but Sendspark is taking it even further. This marketing tool is all about ease. Rather than putting down the same copy over and over, Sendspark is all about video emails. Put a face [...]
Bringing value to a business owner that is (or is about to) leverage digital marketing is a very passionate subject for me. Mainly for that business owner who wants to attempt to make money from their digital marketing efforts. This listicle centers more on humans because what makes a digital marketing plan fail is almost always based on the [...]
To begin, SEO stands for Search Engine Optimization. And what does that mean? It’s the practice of optimizing a digital asset (such as a website) to meet the requirements of search engines (such as Google). In optimizing towards these requirements, the goal is to get a higher ranking on search engines and, ideally, to be at the top of [...]
Proposals are a must no matter your business. Creating a proposal that reflects your business ideally is a tall order. Between aesthetic and deal closing power, a lot goes into a proposal. Not to mention the extra steps of collecting client signatures and verifying payment. Better Proposal takes all of those odds and ends and handles them with one [...]
For this #kTip, I discuss the two major things to consider regarding webinars. Hey, there. It's Kak from kakvarley.com here with another kTip. I want to talk about a few things I've learned about webinars. If you would rather learn about my #kTips by video, you are welcome to scroll to the bottom and watch the video. Why Webinars [...]
Groove is the tool that puts everything you need in one place. Groove is the fastest growing and one of the most comprehensive tools on the market. No matter what you need, Groove has the tool to help you improve. This platform puts it all together, from blog and mail assistance to funneling systems and automation services. Using Groove [...]
Funnelytics is the key to figuring out what makes the market tick. Consumers come in all shapes and sizes, and they all treat purchasing a little differently. Rather than spending time, effort, and money on data analysts, use Funnelytics. Funnelytics is a tool that uses consumer data to help you better understand what closes deals and what keeps people on [...]
