ActiveCampaign vs HubSpot

ActiveCampaign and HubSpot are two popular marketing automation platforms with similar features, such as email marketing, CRM, marketing automation, and analytics. Still, they have some pricing, functionality, and user interface differences.


  • Both platforms offer email marketing automation, CRM, and analytic marketing tools.
  • Both provide integrations with third-party applications such as Shopify, WordPress, and Salesforce.
  • Both have a user-friendly interface that enables users to create and manage campaigns easily.


  • HubSpot has more features, including a website builder, social media management, and sales tools. ActiveCampaign, on the other hand, is more focused on email marketing tools and automation.
  • ActiveCampaign offers more affordable pricing plans than HubSpot, particularly for smaller businesses.
  • HubSpot has a more intuitive and user-friendly interface, while ActiveCampaign may require a bit of a learning curve for users new to marketing automation.


  • ActiveCampaign offers four pricing plans, starting at $9 per month for the Lite plan, which includes email marketing, marketing automation, and up to three users. The most expensive plan, Enterprise, starts at $229 per month.
  • HubSpot offers a freemium plan, which includes basic marketing, sales, and customer service tools. The paid plans range from $45 to $3,200 per month, depending on the features and the number of contacts.

Opinion: Choosing the right marketing automation platform depends on the specific needs of your business. If you are a smaller business with a limited budget, ActiveCampaign may be a better option due to its more affordable pricing. However, if you want an all-in-one platform with more features, HubSpot may be the better choice. Ultimately, it’s important to consider the features, pricing, and ease of use when deciding on marketing tools.

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