Online marketing is a technical sport that requires a lot of administration. That said, marketing tools are essential for managing your website and social media. Thankfully there are a lot of solutions out there to help you with your daily tasks. However, deciding which of these solutions to use is the tough part.
Every business is different. Because of this, I cannot recommend the exact marketing tools you need without knowing your business. However, my personal list will at least get you down the right path.
These are the marketing tools that my customers and I use today:
Website Health Check
Diib starts as a free tool that checks the health of your website in terms of industry ranking. Amazingly, it will tell you what your website’s potential revenue earnings should be and what to do to get those earnings. It even provides social media objectives to improve your traffic.
Siteground is probably the best ‘on-a-budget’ hosting solutions I have seen in a long time. You can easily manage your site built on the most popular Content Management Systems such as Joomla, Magento, WordPress, and more.
SpyFu is a highly robust tool. It analyzes the SEO of your website, content, advertising, etc. More than that, it has a clever function that allows you to enter a competitor’s website URL and research their SEO. It will show how your competitors rank, the search terms they are using, and how they compare to your own website.
AnswerThePublic AnswerThePublic collects keywords or keyphrases from Google’s auto-suggestions. Auto-suggestions is what you see when you begin to type in words or phrases into the Google search engine. Simply type in your term or phrase into this tool and it will give you a report with all the related suggestions including ranking.
Wordtracker Wordtracker is a keyword research tool that retrieves 1,000’s of profitable long tail keywords with up to 10.000 results per search. Very fast and easy to use.
Social Media Management
SocialPilot is a tool that allows you to post to multiple social media profiles. Not only that, but you can customize your message for each social channel then schedule everything in minutes. Furthermore, they just added the ability to boost posts on Facebook. There are many competitors in this space, but I have picked this one because it offers more social media integrations. More specifically, I like that they support Google My Business (Google’s answer to the retired Google+).
Kicksta is a tool that is finally an ethical combination of automation and increasing your followers on Instagram. There’s no spam, no fake followers, no bots, and that’s what I love about it. Set up still requires a strategy to get the right followers but that’s also why I like it. It’s essentially my IG assistant.
Email Marketing and Automation
ActiveCampaign is one of many email marketing tools out there today. I have chosen to use this tool for a specific functionality – email automation. Imagine someone signing up with you online, and then you can have ActiveCampaign send relevant email communications to them without you having to lift a finger. On top of that, the price is right! It’s only a few dollars a month.
Keeper is a top-rated password manager app and software that allows you to securely keep all your passwords in one place. We can all relate to the massive amount of passwords we have to keep track of on a personal level. Now just imagine what it’s like when you have the added complexity of tracking business passwords. One of the added benefits of Keeper is its browser extension, which automatically signs you in on websites that are in your Keeper Vault.
Royalty-Free Images, Videos & Music
Shutterstock has over 300 million royalty-free images, videos, and music tracks. While it’s always best to create your own visual and audio assets, not everyone wants to take the time necessary to do that. That said, this platform is one of the best in the business.
Envato Elements is your ultimate creative asset subscription. Get unlimited downloads of themes, plugins, graphics, photos, fonts, and more from just $16.50/month. Everything you need for your next project at one low price.
Canva is a graphic design tool that anyone can use without spending big bucks on Adobe products. I often use this tool to create posts or infographics and publish to all my social media channels. It doesn’t stop there though. You can design and print business cards, flyers, brochures, and more. It’s free to get started, so check it out.
PlaceIt by Envato enables people of all skill sets to make beautiful designs, logos, mockups & videos in seconds. Our selection of design makers mean no design skills or software is required to create professional results.
Sellhack is an online email collector. Have you been burned by buying email lists? The problem with lists is that they are old, while LinkedIn has the most up-to-date career information available. Sellhack allows you to pull email addresses from LinkedIn, verify them, and download them into a spreadsheet for use later. With the Google Chrome Extension, it is insanely easy to use.
Octopus CRM is an all-in-one sales and marketing software for LinkedIn. It essentially simplifies your prospecting efforts with marketing automation. I like it because you don’t need to tie your email account to it. All your activities will occur within the LinkedIn environment. You can even create your own sales funnel within LinkedIn!
Outbound Lead Generation
Replyify is a cold email solution. Traditional email marketing systems are for the purpose of marketing to existing customers or people that have signed up for something on your website. Replyify is specifically made for the sales prospecting part of the business. It plugs into your email client so that the emails are coming directly from you (a person, not from a system). At the same time, you can create different personalized templates and schedule a series of automated emails. Once you’ve set it up, just load up your email list, schedule the times, and let the Replyify do the rest.
GMass is another cold email solution that is solely for Gmail and Google Docs users. This solution is great for companies that are boot-strapping. Their free version allows you to mail-merge and personalizes each email to 50 contacts a day. When you’re ready to invest a little money, it will give you unlimited contacts and auto-follow-ups.
Grammarly is an excellent tool to check your writing. It checks your grammar, spelling, vocabulary, and punctuation. More than that though, it helps me keep my writing at an easy reading level for better SEO. It plugs into almost anything like your browser or computer and is able to inspect almost any platform you are writing in.
Lead Generation & Conversions
Funnelytics is a marketing tool that helps you plan, launch, and optimizes your online marketing funnels. To boot, they provide funnel templates that others have had success with. If you’re a visual learning person, this is the tool for you!
GrooveFunnels is a new sales funnel software that allows you to create an entire funnel for selling online. It covers all the capabilities in one product like web pages, shopping carts, automated emails, etc.
Better Proposals is an online resource to create great-looking electronic proposals. This product has a load of templates you can use, tracks your prospects’ activity with the proposal, and allows for electronic signatures.
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