Marketing Tools ListOnline marketing is a technical sport that requires a lot of administration. That said, marketing tools are essential for managing your website and social media. Thankfully there are a lot of solutions out there to help you with your daily tasks. However, deciding which of these solutions to use is the tough part.

Every business is different. Because of this, I cannot recommend the exact marketing tools you need without knowing your business. However, my personal list will at least get you down the right path.

These are the marketing tools that my customers and I use today:

Website Health Check

Diib starts as a free tool that checks the health of your website in terms of industry ranking. Amazingly, it will tell you what your website’s potential revenue earnings should be and what to do to get those earnings. It even provides social media objectives to improve your traffic.

Website Hosting

Siteground is probably the best ‘on-a-budget’ hosting solution I have seen in a long time. You can easily manage your site built on the most popular Content Management Systems such as Joomla, Magento, WordPress, and more.

WP Engine is the premier choice for slightly more complex websites (high-traffic, heavy content, eCommerce, etc.). If you need performance and stability, this website hosting solution is for you.


SpyFu is a highly robust tool. It analyzes the SEO of your website, content, advertising, etc. More than that, it has a clever function that allows you to enter a competitor’s website URL and research their SEO. SpyFu will show how your competitors rank, their search terms, and how they compare to your website.

AnswerThePublic AnswerThePublic collects keywords or keyphrases from Google’s auto-suggestions. Auto-suggestions are what you see when you begin typing words or phrases into the Google search engine. Simply type in your term or phrase into this tool, and it will give you a report with all the related suggestions, including ranking.

Wordtracker Wordtracker is a keyword research tool that retrieves 1,000’s of profitable long tail keywords with up to 10.000 results per search. Very fast and easy to use.

Social Media Management

SocialPilot is a tool that allows you to post to multiple social media profiles. Not only that, but you can customize your message for each social channel and then schedule everything in minutes. Furthermore, they just added the ability to boost posts on Facebook. There are many competitors in this space, but I have picked this one because it offers more social media integrations. More specifically, I like that they support Google My Business (Google’s answer to the retired Google+).

Kicksta is a tool that is finally an ethical combination of automation and increasing your followers on Instagram. There’s no spam, fake followers, or bots, and that’s what I love about it. Set up still requires a strategy to get the right followers, which is why I like it. It’s essentially my IG assistant.

Email Marketing and Automation

ActiveCampaign is one of many email marketing tools out there today. I have chosen to use this tool for a specific functionality – email automation. Imagine someone signing up with you online, and then you can have ActiveCampaign send relevant email communications to them without you having to lift a finger. On top of that, the price is right! It’s only a few dollars a month.

Video Marketing

Sendspark is a video marketing platform that helps businesses engage customers. Cut videos from your computer or browser and quickly load them to your website or email platform. In particular, I use these videos for Linkedin Messaging while performing my Linked for Sales program.


Clickcease is a top-rated click fraud and ad fraud prevention service for Google and Facebook ads. It might be hard to believe, but there are a lot of bots out there clicking on Google and Facebooks Ads and costing companies a lot more money than they need to be spending. Automatically block invalid traffic from clicking on your Google ads and seeing your Facebook Ads in real-time, ensuring no damage to your ad budget.

Appointment Setting

Calendly is the leading and fastest-growing scheduling platform in the world today. You’ll be able to take appointments from anywhere by sending a link via email, adding it to your website, and even adding to your Google My Business profile.

Password Manager

Keeper is a top-rated password manager app and software that allows you to keep all your passwords in one place securely. We can all relate to the massive amount of passwords we have to keep track of on a personal level. Now just imagine what it’s like when you have the added complexity of tracking business passwords. One of the added benefits of Keeper is its browser extension, which automatically signs you in on websites that are in your Keeper Vault.

Royalty-Free Images, Videos & Music

Shutterstock has over 300 million royalty-free images, videos, and music tracks. While creating your own visual and audio assets is always best, not everyone wants to take the time necessary to do that. That said, this platform is one of the best in the business.

Envato Elements is your ultimate creative asset subscription. Get unlimited downloads of themes, plugins, graphics, photos, fonts, and more from just $16.50/month—everything you need for your next project at one low price.

Graphic Design

Canva is a graphic design tool that anyone can use without spending big bucks on Adobe products. I often use this tool to create posts or infographics and publish them on all my social media channels. It doesn’t stop there, though. You can design and print business cards, flyers, brochures, and more. It’s free to get started, so check it out.

PlaceIt by Envato enables people of all skill sets to make beautiful designs, logos, mockups & videos in seconds. Our selection of design makers means no design skills or software is required to create professional results.


Sellhack is an online email collector. Have you been burned by buying email lists? The problem with lists is that they are old, while LinkedIn has the most up-to-date career information available. Sellhack allows you to pull email addresses from LinkedIn, verify them, and download them into a spreadsheet for use later. With the Google Chrome Extension, it is insanely easy to use.

Octopus CRM is an all-in-one sales and marketing software for LinkedIn. It essentially simplifies your prospecting efforts with marketing automation. I like it because you don’t need to tie your email account to it. All your activities will occur within the LinkedIn environment. You can even create your sales funnel within LinkedIn!

Outbound Lead Generation

Replyify is a cold email solution. Traditional email marketing systems are for marketing to existing customers or people who have signed up for something on your website. Replyify is specifically made for the sales prospecting part of the business. It plugs into your email client, so the emails come directly from you (a person, not a system). At the same time, you can create different personalized templates and schedule a series of automated emails. Once you’ve set it up, just load up your email list, schedule the times, and let Replyify do the rest.

GMass is another cold email solution solely for Gmail and Google Docs users. This solution is great for companies that are bootstrapping. Their free version allows you to merge and personalize each email to 50 contacts daily. When you’re ready to invest a little money, it will give you unlimited contacts and auto-follow-ups.


Grammarly is an excellent tool for checking your writing. It checks your grammar, spelling, vocabulary, and punctuation. More than that, it helps me keep my writing at an accessible reading level for better SEO. It plugs into almost anything like your browser or computer and is able to inspect almost any platform you are writing in.

Jarvis is an automated writing tool backed by artificial intelligence. It’s essentially a robot trained to write original, creative content for your blog articles, social media posts, website copy (and much more) with SEO in mind. Get ready to cut your writing time in half.

Lead Generation & Conversions

Funnelytics is a marketing tool that helps you plan, launch and optimize your online marketing funnels. To boot, they provide funnel templates that others have had success with. If you’re a visual learner, this is the tool for you!

Groove is a new sales funnel software that allows you to create an entire funnel for selling online. It covers all the capabilities in one product like web pages, shopping carts, automated emails, etc.


Better Proposals is an online resource for creating great-looking electronic proposals. This product has a load of templates you can use, tracks your prospects’ activity with the proposal, and allows for electronic signatures.

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Kak Varley
Kak VarleyChief Digital Officer
Kak Varley got the internet bug right at its inception. He started in 2015 to help businesses grow and scale using various sales and inbound marketing methodologies. With 25+ years experience in Sales and has certainly mastered the sales craft and now focuses on helping businesses grow and scale.