If you want to understand better how search analytics and keywords work, look no further than SpyFu. SpyFu is your gateway into domain information of all sorts for the last decade and a half. There is a lot to learn from your competition, and SpyFu makes those lessons completely transparent. With SpyFu at your disposal, you will be able to see where they fall on Google rankings and how they got there. With all of this information, improving your own traffic and practices is completely simplified. 

SEO Research 

SEO, short for search engine optimization, essentially rules the internet. It is the metric that decides how effective your website is at reaching people. There are a lot of elements that go into scoring high with SEO. Among them are using the right keywords, having proper post length, and the number of links you have to your website and others. Figuring out how to get to the top of SEO is a delicate process, but when you get it right, it is a very worthwhile skill. SpyFu unriddles SEO by using competitors’ information to show where they shine, and you lack. 

SpyFu allows you to keep track of your competitors, the keywords they are using, and how they are outranking you. You will be able to track multiple sites at once. Using SpyFu unlocks the world of SEO and gives you the key. 

Websites are ranked by keyword on SEO. Meaning, that websites are listed and ranked under a certain keyword to notate their performance. Cracking the top spots on an SEO ranking is tough, but using SpyFu makes it way easier. SpyFu pulls complete histories of keyword rankings so you can see the rise and fall of websites under that term. You also have access to your competition’s backlinking practices. See which backlinks are being used effectively and take note of those trends. Use this keyword tool to better target influencers who are likely to help build your audience. SEO is a hill easily climbed with SpyFu. 

PPC Research 

Pay-per-click, commonly known by the acronym PPC, marketing is a very common form on the internet. Those who implement PPC marketing pay each time for each click their ads receive. They will buy keywords to ensure engagement. There is a lot of trial and error that goes into finding and purchasing the right keywords for specific markets and how to implement them best. This kind of market can get competitive quickly. With SpyFu, you can figure out just which keywords work and how. SpyFu allows you to search any and all competitors or similar sites to yours and find crucial information. With a simple search, you will know all of the keywords they have ever purchased and how they worked out. 

SpyFu will monitor the market for you and alert you to things like strategy shifts and trends. You will be able to notice changes over time and bids happening on your Google Ads. SpyFu will also keep track of blind spots by reporting keywords that haven’t yet been purchased. 

More than that, SpyFu will help you keep track of your own keyword purchases and ad effectiveness. SpyFu will let you know if you’re wasting money in the ways you’re using keywords or ads. Entering your URL will get your analytics on your own Google Ads history. From these reports, you will have information from every ad split test run and all of your early keywords. Take all of this information and go forward as a better-informed business. 

Keyword Research 

We’ve gone over pretty extensively the importance of a good keyword. It’s the language SEO speaks and the best way to promote your website. SpyFu makes picking the right keyword the easiest part of SEO. They offer specialized keyword research tools that pull from your past, your competitors, and the ranking system itself. SpyFu spells out the rules and all of the loopholes of SEO. You will be able to keep up with the best of them because you will essentially have your keyword team. Learn what works in your niche and how other websites have managed to work the system. 

Keywords and backlinks both play a special role in website success. SpyFu puts special emphasis on keywords but doesn’t forget about backlinks. Finding the best backlinks and getting SpyFu recommendations is as easy as entering a certain keyword.  

Some websites have lucked into keyword success. Some websites have figured out the exact right keyword tricks. Whatever channel of success your competitors have found, SpyFu will find it and report it back to you. You can see who has been using keywords successfully, specific reasons for keyword success, and your missteps. SpyFu will even offer up keyword advice. SpyFu allows for the search of multiple keywords at once and will then group and organize them for you. Figure out which keywords are best based on click-throughs, search volume, ad numbers, and more. You’ll never have an easier time with keywords than with SpyFu. 

Extra Features 

SpyFu also offers a slew of additional features to help you on your way. Rather than just accessing certain competitor information, SpyFu allows you to dig deep with specialized reports. SEO and PPC reports will reveal any holes or opportunities in a given site’s record. You will be able to stack yourself up directly against your competition. These reports can focus on sets of keywords or look more broadly at a site’s presence. Don’t waste your money on poor keywords, follow SpyFu’s ad advice, and cut weak words in favor of trending and stronger options. 

Learn from the falls of past sites through SpyFu’s keyword ranking histories. Use all of SpyFu’s carefully curated information to compare sites and keywords easily. With this, you can also track websites under a certain keyword and watch their ranking from day to day. Use filters to make your searches more focused. There are several filters you can use to get you the exact information you need so you can plan accordingly. 

SpyFu deals in SEO, PPC, and SERP, or search engine results page. SERP is an element of SEO. It is the page that displays search results after an inquiry. SpyFu does deep dives of SERP that would take anyone else hours and hours. By having this information, you can separate the threats among your competitors, see exactly which ads are being run at the moment, and discover the important elements of the ranking keywords. 


SpyFu offers three different plans, a 30-day money-back guarantee, and a level of flexibility for custom reports. Regardless of the plan you choose, all members have access to all of SpyFu’s data. 


The Basic plan can be purchased in either an annual or monthly plan. The monthly plan will be slightly more than the annual at $39/month and $33/month, respectively. The Basic plan offers the most limited selection of features but a helpful list nonetheless: 

  • Unlimited search results – see all the data
  • Unlimited data exports. All you can eat.
  • Unlimited domain overview PDF’s
  • 250 sales leads & domain contacts.
  • 5k weekly tracked keyword rankings.
  • 10k top lists results


The Professional plan offers the same basic features as Basic but with a few upgrades and additions. The pricing differences between the annual and monthly plans are a bit steeper for the Professional plan. For annual users, they will be paying the reduced price of $58/month, and monthly users will pay $79/month. The features covered by the Professional plan include: 

  • Unlimited search results – see all the data
  • Unlimited data exports. All you can eat.
  • Unlimited domain overview PDF’s
  • 500 sales leads & domain contacts
  • 15k weekly tracked keyword rankings
  • 50k top lists results
  • 10k API rows returned
  • Custom branded reporting.


Finally, we come to the Team plan. The Team plan builds off of the rest of the plans and offers the most. For annual users, the price is $199/month and $299/month for monthly users. The main difference, as the name implies, is that this plan is built for a team to use together. The Team plan offers users: 

  • Unlimited search results – see all the data
  • Unlimited data exports. All you can eat.
  • Unlimited domain overview PDF’s
  • 2000 sales leads & domain contacts
  • 40k weekly tracked keyword rankings
  • 75k top lists results
  • 10k API rows returned
  • Custom branded reporting.
  • 5 user logins

SpyFu is the complete keyword guide. With SpyFu, you will know the ins and outs of SEO, PPC, SERP, keywords, backlinking, and more. There will be no guesswork, no wondering about your ranking, and no wasted time or money. Become an expert on your competitors and use their mistakes to your advantage.

Put together your best and most effective keyword and content strategy with SpyFu’s insights. Watch your ranking rise and ad engagement jump as you put SpyFu’s advice to work. Get data that would normally take hours and hours with a simple click. Become a keyword expert in your own right with SpyFu’s teachings. With SpyFu, your website will be optimized on all sides, with all the tools to stay on top. 

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