In a previous article, I discussed Website Builders and Custom Websites. That article focused on choosing which kind of website is best for your business. However, I would be amiss if I didn’t spend some time on what is important to you after you have a website, which is website administration. The unfortunate fact of owning a website is that, [...]
Online marketing is a technical sport that requires a lot of administration. That said, marketing tools are essential for managing your website and social media. Thankfully there are a lot of solutions out there to help you with your daily tasks. However, deciding which of these solutions to use is the tough part. Every business is different. Because of this, [...]
Social Media has been around for more than a decade now. Even so, it is still in its infancy because of the way it’s used today... It reminds of when email was first introduced, where business email was regularly used for mundane things like jokes, etc. Nowadays, you are seeing email being used in more of a meaningful way. In [...]
You own a business or you run a sales department. This means you need to make money in order to help your business thrive. You do this by having a product or service to sell. Thus, you’ve tried the traditional sales strategy of cold-calling, networking, partnering, etc. Yet, when you meet people, the common response is the same - [...]
A Marketing Consultant Makes Sense For Your Business. Here's Why. I hear statements like this on a weekly basis... “I have a guy that does [insert type of marketing here] for us, and then another guy that does [insert type of marketing here] for us.” Think about how a larger business is structured for a moment... They’ll have different departments [...]
“What do you think of [insert the name of an online website builder here] websites?”I could criticize do-it-yourself website offerings, but the reality is that the question above really needs to be answered by another question – “What are you looking to achieve with your website?” There is certainly a place for these website building platforms in the marketplace. It [...]
