ActiveCampaign

ActiveCampaign will fully automate and optimize your email and marketing needs. Doing business effectively is all about staying connected.  Keeping in contact with your client base gets complicated the more you grow. This platform will make it easy to set up recurring newsletters, better target your marketing, and overall improve your customers’ experience. With the tools and features of ActiveCampaign, you will save time while creating engaging and easy-to-manage content. 

By Industry

ActiveCampaign caters to the needs of all different companies. Just the same as every company is different, each company needs the ability to customize. ActiveCampaign specializes in helping companies in tech, eCommerce, enterprise, as well as bloggers, agencies, small businesses, and even education. 

Being able to get what you need no matter what your business is is what ActiveCampaign specializes in. An educational company would need different assistance than a blogger. For example, ActiveCampaign will help you track engagement in college alumni emails and those sent out to prospective students. With that information, universities can improve their outreach strategies. ActiveCampaign’s marketing automation makes it possible to tailor each recipient’s experience. 

ActiveCampaign will help bloggers engage their audience, eCommerce sites improve their marketing practices and small businesses boom. 

Comprehensive Care 

ActiveCampaign takes customer care very seriously. This is why they have put in place their Customer Success Commitment, comprised of 17 promises:

  • Easy subscription management
  • 2-year price lock
  • Pre-built automation recipes
  • A certified ecosystem of consultants
  • Free accelerated digital onboarding
  • Trust with transparency
  • Free implementation & migration
  • Free online training & support
  • Community access
  • Accessible hands-on training
  • Uptime is a high priority
  • Satisfaction guarantee
  • Pause your account
  • Only pay for marketable contacts
  • Value-added templates & guides
  • You own your data
  • Expert deliverability

All of these promises are put in place to ensure customers are getting what they need. ActiveCampaign assures certain things when it comes to pricing and ownership. There is complete transparency over what to expect when you decide to partner with ActiveCampaign. This collection of promises is unique to this platform and spells out every last bit of good you’ll be guaranteed. 

Specialized Emails/Email Marketing

Personalized information is a surefire way to promote engagement with your brand. ActiveCampaign has the tools to make every email you send specialized and totally targeted. Using this platform gives you as much control over your content as you need. You take care of the heart of things, they take care of the backend and numbers. 

With ActiveCampaign, you set all kinds of emails and organize them by Group. When a purchase is made on your website, ActiveCampaign will send a triggered confirmation or thank you email to that client. If you have a big event coming up, send a one-time email to your entire following. For businesses running a multifaceted model, like a yoga studio with varying class levels, personalized emails are being sent out to each group informing them of availability. 

ActiveCampaign also offers autoresponders that you set up as you need. You will be able to better keep tabs on your prospects with their funneling system. By funneling hits on your website into appropriate groups, like customers, potential prospects, etc., you can capitalize on those zero in on the potential.  

Automation and Time Saving

Automation really sells itself in the time it saves you. On ActiveCampaign, you are in control of what you send and when you send it. Schedule a newsletter out weeks or even months in advance. ActiveCampaign also offers templates for all emails, another huge time saver. Create an entire calendar that you edit as you need without having to start from square one time after time.  

Automated emails are used for finer points of sale as well. Rather than sending a weekly email to people who already subscribe to your content, you keep in touch with prospects. When someone visits your website and provides an email ActiveCampaign sets reminders and welcome emails. Have ActiveCampaign send prospects on the fence an email with more information. Haven’t heard from them in 24-hours or more? Set up an automation to remind them of their visit and your services. 

ActiveCampaign’s automations are set up in a way that lets you use all your data. You can pull client and marketing info from your social media accounts, in-store engagement, texts, and even live chats. This is a system that will make sure you aren’t missing any follow-up. 

Instant Connections

There are a ton of ways to connect with customers, it’s hard to choose. With ActiveCampaign you communicate through whichever medium you prefer. Be it the classic email, via Facebook, or even through text, ActiveCampaign has a tool for that. 

ActiveCampaign’s options are perfect for sites looking to branch out in how they communicate. Rather than limiting yourself to just email-based connections, you can upgrade to SMS. Figure out how to better reach your audience through their Facebook profiles. Even improve your site messaging to be more helpful and prompt-based on customer visits. You won’t have to worry about staying on top of communications as much because ActiveCampaign takes the brunt. 

With ActiveCampaign behind your site, your connectivity is amplified. You will be able to better utilize all of your customers’ data. Customer data is useless if it’s not being implemented properly into strategies. ActiveCampaign makes marketing and data handling the easiest part of running your business. 

Additional Features 

Signing up with ActiveCampaign will give you much more than just email help. In order to keep tabs on all of the data that is being collected, ActiveCampaign uses site tracking. Site tracking totals up how people are using and visiting your website. This information is crucial in turning prospects into customers. 

That customer information doesn’t just collect itself,  though. ActiveCampaign gives their clients help with implementing the forms needed to get contact information. These easy-to-use forms make it simple for customers and prospects to stay in touch. 

Managing your email accounts has also never been easier than it is with ActiveCampaign. With the CRM app, you keep up on everything from everywhere. That means sending emails, updating the site, and performing tasks no matter where you are. Group accounts by demographic to keep better track of things with their email segmentation tool. 

ActiveCampaign’s tools also make it possible for you to track progress and make goals. Automation goals help you measure the movement of your customers. You will be able to track the actions of customers and relocate them accordingly within your goal tracker. 

All of these extra functions will help you fine-tune your dealings. Having a way to track everything that comes in and out of your website will give you a deeper understanding of your business. 

Pricing 

The pricing scale at ActiveCampaign is extensive. With four different plans across three different business types, there are plenty of features in each bundle. The only thing that will impact the price is deciding whether to pay on a monthly or annual scale. These tiers are divided into four segments (sales, marketing, service, and platform and support) so you know exactly what you’re getting.

 No matter the business type the price stays the same from tier to tier. Your business will have the very best with a reasonable price point attached. 

Lite 

The Lite plan is the first option. The smallest price tag but not short of useful tools. For the month-to-month plan, you’ll pay $15/month and the annual plan will be $9/month. 

B2C

Marketing

  • Email Marketing
  • Marketing Automation
  • Unlimited Email Sending
  • Drag & Drop Email Builder
  • 125+ Email Templates
  • Send Newsletters
  • Subscription Forms
  • Segmentation
  • Site and Event Tracking
  • Campaign and Automation Reporting

Sales

  • Import leads
  • Sales Emails
  • Lead Capture Forms
  • Segmented Outreach

Service 

  • Customer Newsletter
  • Customer Analytics

Platform and Support

  • Up to 3 users
  • Import Contacts
  • Chat and Email Support
  • Mobile Contact Management & Marketing Access
  • Integrate to Over 850 CXA Partners
  • 500+ Automation Recipes
  • Unlimited Inactive Contacts
  • APIs, Webhooks, and Developer Tools

B2B

Marketing 

  • 125+ Email Templates
  • Marketing Automation
  • Lead Generation Forms
  • Lead Tracking
  • Email Design Testing
  • Campaign & Automation Reporting

Sales 

  • Salesforce Integration
  • Import Leads From Anywhere
  • Sales Emails
  • Segmented Outreach
  • Lead Capture Forms
  • Email Autoresponders

Service 

  • Agent Routing for Inbound

Platform and Support

  • Up to 3 users
  • Chat and Email Support
  • Free Strategy Session
  • 500+ Automation Recipes
  • Integrate with Over 850 CXA Partners
  • APIs, Webhooks, and Developer Tools
  • Unlimited inactive contacts

Ecommerce 

Sales

  • Ecommerce Sales Automation
  • Import Existing Customer List
  • Advanced Segmentation

Marketing

  • Marketing Automation
  • Email Marketing
  • Unlimited Email Sending
  • 125+ Email Templates
  • Drag and Drop Email Builder
  • Subscription Forms
  • Segmentation
  • Email and Automation Reporting
  • Site and Event Tracking

Service 

  • Customer Newsletters
  • Customer Analytics

Platform and Support

  • Up to 3 users
  • Chat and Email Support
  • Free Strategy Session Call
  • 500+ Automation Recipes
  • 850+ Integrations
  • APIs, Webhooks, & Dev Tools
  • Unlimited Inactive Contacts

Plus

The Plus plan is the next evolution of ActiveCampaign’s plans.  At $49/month for the annual plan and $70/month for the monthly plan, it offers everything the Lite plan has plus a few extra features. Here are a few of those additions: 

B2C

Marketing

  • Landing Pages
  • 50+ Landing Page Templates
  • Facebook Custom Audiences
  • Contact Scoring
  • SMS Marketing
  • Automations Map
  • Conditional Content
  • Advanced Performance Reporting
  • Custom Branded Forms and Landing Pages

Sales

  • CRM with Sales Automation
  • Lead Scoring
  • Sync Inbox with CRM
  • Mobile CRM App
  • SMS Prospect Nurturing
  • Task Reporting

Service

  • Sales CRM Sync
  • SMS Service Followup
  • Deal Assignment
  • Customer Success Pipelines
  • Account Management
  • Customer Health Scoring

Platform and Support 

  • Up to 25 Users
  • Advanced Mobile Reporting
  • Custom User Permissions
  • Advanced Integrations with Leading E-commerce Applications Such as Shopify and BigCommerce
  • Free Strategy Session

B2B

Sales

  • Sales Automation
  • Import Deals and Accounts from Anywhere
  • Multiple Pipelines in the CRM
  • Customizable Sales Pipelines
  • Lead Scoring
  • Sync Inbox with CRM
  • Mobile CRM App

Marketing

  • Landing Pages
  • 50+ Landing Page Templates
  • Facebook Custom Audiences
  • SMS Marketing
  • Conditional Content
  • Advanced Performance Reporting

Service 

  • Sales CRM Sync
  • Account management pipelines
  • Deal Assignment
  • Customer Health Scoring

Platform and Support

  • Up to 25 Users
  • Advanced Mobile Reporting
  • Custom User Permissions
  • Database sync

Ecommerce 

Marketing

  • Product Blocks
  • Custom Ecommerce Integrations
  • Product Landing Pages
  • 50+ Landing Page Templates
  • Facebook Custom Audiences
  • Contact Scoring
  • Ecommerce Dashboard
  • Marketing Revenue Report

Sales

  • Custom Order Management
  • Customer Scoring
  • Deals Reporting Dashboard
  • Mobile CRM App
  • Revenue Reporting

Service

  • SMS Customer Follow-ups
  • Customer Issue Assignment
  • Customer Health Scoring
  • Customer Service Management

Platform and Support

  • Up to 25 Users
  • Advanced Mobile Reporting
  • Custom User Permissions
  • Free Strategy Session Call
  • Database Sync

Professional

Being the most popular, the Professional plan has the best price to services ratio. Combining the services of the first two plans and adding a few to the deal as well. The Professional plan is available at $159/month on the monthly plan and $129/month annually. 

B2C

Marketing

  • Website Personalization
  • Predictive Sending
  • Predictive Content
  • Marketing Attribution
  • Split Automations
  • Attribution Reporting
  • Site Messages

Sales

  • Win Probability
  • Conversion Reporting
  • Split Automations

Service

  • Split Automations
  • Personalized Product Experiences
  • Conversion Reporting
  • In-App Messaging
  • Platform and Support
  • Up to 50 Users
  • 1:1 Onboarding Support
  • CXA Strategy Consultation (Launch your Marketing, Sales, and Service Initiatives with Success)
  • Three 1:1 Trainings Per Month

B2B

Sales

  • Win Probability
  • Conversion Reporting
  • Split Automations
  • Sentiment Analysis

Marketing

  • Predictive Sending
  • Predictive Content
  • Marketing Attribution
  • Split Automations
  • Site Messages
  • Conversion Reporting
  • Website Personalization

Service

  • Split Automations
  • Conversion Reporting
  • Personalized Product Experiences
  • In-App Messaging

Platform and Support

  • Up to 50 Users
  • 1:1 Onboarding Support
  • CXA Strategy Consultation
  • Three 1:1 Trainings Per Month

Ecommerce 

Sales

  • Win Probability
  • Conversion Reporting
  • Split Automations

Marketing

  • Personalized Product Experiences
  • Predictive Sending
  • Predictive Content
  • Site Messages
  • Attribution Reporting
  • Split Automations

Service

  • Website Personalization
  • Conversion Reporting
  • In-App Messaging

Platform and Support

  • Up to 50 Users
  • 1:1 Onboarding Support
  • CXA Strategy Consultation
  • Three 1:1 Trainings Per Month

Enterprise 

Finally, the loftiest of the plans ActiveCampaign offers the Enterprise. This plan does absolutely everything available on the platform. For all that ActiveCampaign has to offer, clients will pay $229/month annual or $279/month for the monthly plan. 

B2C

Sales

  • Custom Reporting
  • Contact Enrichment

Marketing

  • Custom Reporting
  • Custom Mailserver Domain
  • Custom Domain
  • Free Design Services
  • Unlimited Email Design Testing
  • Social Data Enrichment

Service

  • Custom Reporting
  • Contact Enrichment

Platform and Support

  • Unlimited Users
  • Dedicated Account Rep
  • Phone Support
  • Customize Your Application URL (for Application Access)
  • Customized Branding within Application
  • HIPAA Support
  • SSO

B2B

Sales

  • Custom Sales Reporting
  • Contact Enrichment

Marketing

  • Custom Marketing Reporting
  • Custom Domain
  • Contact Enrichment
  • Unlimited Email Testing
  • Free Design Services

Service

  • Social Data Enrichment
  • Custom Service Reporting

Platform and Support

  • Unlimited Users
  • Dedicated Account Rep
  • Phone Support
  • Customize Your Application URL (for Application Access)
  • Customized Branding within Application
  • HIPAA Support
  • SSO

Ecommerce 

Marketing

  • Custom Reporting
  • Custom Domain
  • Free Design Services
  • Contact Enrichment
  • Unlimited Email Testing
  • Custom Mailserver Domain

Sales

  • Custom Sales Reporting
  • Social Data Enrichment

Service

  • Custom Reporting
  • SSO

Platform and Support

  • Unlimited Users
  • Dedicated Account Rep
  • Phone Support
  • Customize Your Application URL
  • Customized Branding Within Application
  • HIPAA Support
  • SSO

ActiveCampaign simplifies email marketing as much as possible. Using ActiveCampaign gives you back your time and puts your data right at your fingertips. Communicating with customers at every phase is a cinch and staying connected is as easy as scheduling. If you need help staying connected and driving engagement for your business ActiveCampaign has the tools you need.

Search our hashtags #kakvarley #kakapproved #ktip #ktools

Try ActiveCampaign Today!