Marketing Strategies Blog

  • How Should Home Services Businesses Respond To Leads

    How Should Home Services Businesses Respond To Leads?

    How Should Home Services Businesses Respond To Leads? Home service businesses should respond quickly and efficiently to any inbound calls or emails they may receive. Their communication should be clear and[...]

  • How To Fight Google Business Profile Spam

    How To Fight Google Business Profile Spam

    Local SEO spam is a persistent issue for Google and is currently on the rise. Service area businesses and local brick-and-mortar establishments are the ones most affected by local SEO spam.[...]

  • Traffic vs Leads vs Sales - Traffic Doesn’t Mean Leads, and Leads Don't Mean Sales

    Traffic vs Leads vs Sales – Traffic Doesn’t Mean Leads, and Leads Don’t Mean Sales

    Traffic Doesn’t Mean Leads, and Leads Don't Mean Sales Traffic doesn’t mean leads, and leads don't mean sales. This is something we have to explain to clients regularly. It is one[...]

  • How To Improve Your Google Ads Quality Score

    How To Improve Your Google Ads Quality Score

    What Is The Google Quality Score? The Google Ads Quality Score is Google’s way of measuring the relevance and quality of your Google ads, keywords, and landing pages. This diagnostic tool[...]

  • How To Run Google Ads Properly Without Wasting Budget

    How To Run Google Ads Properly Without Wasting Budget

    Are you running a Google Ads campaign and wasting your advertising budget? Here are our tips on running Google Ads campaigns so that you don’t end up wasting your advertising budget[...]

  • How Do I Stop Google Ads From Overspending?

    How Do I Stop Google Ads From Overspending?

    How Do I Stop Google Ads From Overspending? Stopping Google Ads from overspending requires a thorough understanding of Google Ads, including daily budget allocation, the reasons for overspending, and strategies to[...]