Lead Generation For Solar Companies In Phoenix – How To Get More Leads

Most solar companies struggle to get consistent leads for their businesses. For a business owner, the idea is to get consistent leads and close the client, which ensures profitability in the long run in a very competitive market.

What Are Leads And Lead Generation

Leads are inbound or incoming inquiries into your business from potential customers. These customers have shown interest in your business, product, or service you offer. They may either reach out through a contact form, phone call, or email to enquire.

Lead Generation refers to the process of consistently creating more leads for a business. The goal is to generate leads through interest in your product or service.

What Is A Solar Lead?

A solar lead refers to incoming inquiries from prospective customers who have shown an interest in purchasing solar panels and solar energy solutions from your company.

Solar leads can be generated through various methods of inbound and outbound marketing. These methods include online ads, contact form inquiries, social media marketing campaigns, SEO or PPC, or even direct outreach. The leads are typically followed up by sales reps to convert the customer into a buyer.

Understanding Inbound Marketing In Digital Marketing

Inbound marketing is a method of driving customers to your website organically without directly advertising your products or services. The strategy focuses on attracting, engaging, and delighting customers through valuable content creation and distribution. This is done instead of interrupting traditional outbound methods such as TV, radio ads, or cold calling. The idea is to provide valuable and helpful information to potential customers of your business.

The Inbound Marketing Funnel

Top of Funnel (TOFU): At this stage, you provide educational content that addresses the new visitor’s pain points. This will help attract new visitors to your website. It is all about broad awareness. 

Middle of Funnel (MOFU): At this stage of the inbound marketing funnel, the leads consider your solutions to their problem. At this point, you should provide more in-depth content that helps them evaluate your product or service. These may be product comparisons, white papers, or case studies.

Bottom of Funnel (BOFU): At the bottom of the funnel, the lead is ready to decide. They might seek a free trial or a consultation before purchasing, but at this point, they are purchasing.

How To Generate More Leads For Your Solar Business

There are two types of marketing: paid and unpaid. Paid marketing strategies include Pay-Per-Click, Search Engine Marketing, and Social Media Ad campaigns. Unpaid marketing strategies include SEO, Content Creation (including Social Media Content), and Email Marketing. We will be covering SEO, ads, and social media.

Organic SEO

Organic SEO has the highest return on investment of all marketing channels. It refers to strategies and techniques for improving website rankings without ads. SEO can be applied to all search engines.

SEO involves the following aspects to rank in Google:

• Keyword Research – Keyword research involves finding terms and phrases that potential buyers are searching for in Google. The website is then optimized according to those search terms to rank for them. The keywords may be any of the following “solar company Phoenix” or “solar panel installation Phoenix”. Tools such as SE Ranking, Ahrefs, and SEM Rush may help with this process.
• On-Page Optimization – On-Page optimization is the improvement of website content, structure, and HTML code for the target keyword. On-page requires placing the keyword in the H1 and H2 tags, Alt tags, Meta descriptions, and Title tags to ensure you are optimized.
• Content Marketing – Content marketing allows you to create valuable content relevant to your target audience. A solar company can use content marketing to educate its consumers about solar energy and how it can benefit them. It can explain the solar panels, discuss the different energy solutions available, and how the consumer can benefit from them.
• Backlink Building – Backlink building is the most important aspect of Off-Page SEO. Backlink building is when you get a website to link to your website. Search engines see it as a vote of confidence. You should regularly be building backlinks to your website.
• Technical SEO – Technical SEO ensures your website is crawlable and indexable by search engines. With tools such as Bing Webmaster Tools and Google Search Console, you are easily able to improve your technical SEO. You can submit an XML sitemap, index pages, and review errors on your website. If this aspect of SEO isn’t in order, there is no point in doing SEO.

Companies rely on SEO because it builds credibility and trust, is cost-effective in the long run, and offers sustainable growth for the company.

Local SEO

Local SEO is search engine optimization in the local area. This is the SEO that ranks in the Google Maps pack.

These are companies close to the searcher or the location area.

To rank in Google Maps, you need a Google Business Profile, Local Citations, Local Reviews, and Geo-Target content such as a webpage saying you are a solar company in Phoenix, AZ. If you do these, you should be well on your way to ranking.

The two main variables you need to rank are high amounts of great reviews and to be located close to the searcher. This tends to override the other rankings.

PPC

PPC or Pay-Per-Click is the fastest way to generate leads for your solar business. The Keywords that a business such as yourself would bid on are those that have commercial intent. Bidding on commercial intent words virtually guarantees leads. Those consumers are ready to buy!

Because they are ready to buy, converting those leads and closing the client is easier. 

Local Service Area (LSA) Ads

Local Service Area Ads are ads that show up in the maps area of Google. Note at the top of the results is the Sponsored Ad.

Much like traditional PPC ads this method gets you to the top of Google Maps immediately. It offers a consumer the choice to directly call the company, view the website, or drive directly to the office location. 

Combining PPC and LSA ads would ensure that you dominate the search query with the first position in Google, every chance you get.

Social Media Marketing and Social Media Ads

Social Media Marketing and social media ads are a great way to generate leads for your business. Marketing on social media (without ads) is also free. Running facebook ads and Instagram ads can help work prospective or interested buyers into your funnel.

This method should be part of your overall marketing funnel, but note that Google Ads has a higher conversion than social media ads. In these cases, social media ads may be best used for retargeting warm audiences.

There are other options for getting more leads for your solar business, but these are the most effective.

How To Generate Leads For Your Solar Company The Fastest

The fastest method to generate leads for your solar business is by running paid ads on search engines (Google and Bing) and social media websites such as Facebook and Instagram. 

Google Ads are the fastest and have commercial search intent.

“Google Ads is immediate SEO” – Kak Varley.

Search engine ads or Pay-per-click ads are the fastest way to immediately generate leads for your business. You get two types of search engine ads for Google namely, Local Service Area (LSA) ads linked to your Google Business profile, and the traditional ads on the Google search results page called Google Ads. 

The beauty of search engine ads is that they can be carefully targeted traffic within a local area. You can set up the ad campaign to target high-intent commercial keywords within a designated location. The location could be 20 miles from your current geographical location.

An example of a targeted keyword may be “Solar panel installation Phoenix”. This is a high-entent keyword that location-specific. The searcher is looking for a company to either supply and install, or install solar panels in the Phoenix area.

Social media ads all work well but the king for immediate results is search engine ads.

Conclusion

The above methods are the best ways to get leads for your solar company. Google ads and LSA ads are the quickest and most effective methods of getting leads to your solar business. You should, however, play the long SEO game as it builds trust and credibility with consumers.

If you need help with your marketing or would like to learn about our Digital Marketing Services, contact us today.