How to Market Your Home Remodeling Business

Knowing how to market your home remodeling business can help you scale and gain more clients. This blog post aims to explain how to market to your audience and acquire more leads for your company.

How To Market Your Home Remodeling Business

Marketing your home remodeling business can be tough if you don’t understand marketing and digital marketing strategies. Sticking to the fundamentals of marketing and applying digital marketing strategies to your business’s marketing campaign can help you grow and scale your business with a consistent flow of clients.

Establish Your Marketing Goals

The first step in marketing your home remodeling company is to establish your goals. Knowing how many leads you can manage is a key criterion for an effective marketing plan. If you can only manage 4 clients during a month, there is no point in trying to close 200 leads. You don’t have the capacity.

Your marketing goals should align with your business objectives and be specific and relevant.

Fundamentals Of Marketing Your Home Remodeling Business

To market your remodeling business, you will need to start with the fundamentals and be sure to get them right before anything else happens.

You Should Have A Great Website With A Portfolio

Having a great website with a portfolio section showcasing your services and the work you have done will go a long way to ranking your site and building trust with prospective clients. 

The home page should target the keyword “Home Remodeling” and the city you are operating in. For example, “Home Remodeling Phoenix”. If you offer any other services, such as kitchen remodeling or bathroom remodeling, you should have those as dedicated service pages also targeting your city.

Have Social Proof With Reviews

Having social proof is a great way to build trust with your clients. Having great reviews on your Facebook Profile, Google Business Profile, and directory sites such as Yelp helps your potential clients trust you more. In the case of your Google Business Profile, it also goes a long way toward improving your local SEO ranking.

Ensuring that all the work you do is done beautifully and on time will ensure you get those 5-star reviews your business needs.

Build Your Brand And Be Well-Known In Your Area

Building a brand in your city and community will go a long way to ensuring your business is well-known throughout the city. Being known as the go-to specialist in your city for remodeling homes helps when a potential client is trying to decide which company to trust with their home renovation. It would be easier for them to choose you because you are well-known.

Target Audience And Offering A Great Product Or Service

Knowing and understanding your target audience is the first step to offering a great product or service to your clients.

To understand your target audience, you need to identify who your target audience is, research the local trends that appeal to them, and showcase the projects that apply to them. Once you know who they are and what they want, you can develop a product or service solution for them.

Marketing Strategies For Home Remodeling Business

Many marketing strategies could be used to win over clients’ home remodeling contracts. Using a portfolio, networking, and digital marketing methods (which we will cover next) will ensure you have all your bases covered when it comes to marketing and generating leads for your business.

Use Your Portfolio To Win Over Clients

As we touched on above, using your portfolio to help win over clients is also a great way to promote your business. Having a dedicated page on your website and sharing these images and projects on social media sites such as TikTok, Instagram, and Facebook will help you get more exposure. Taking a step further, using video to help capture the work you do and the projects you have completed will help market your business even further.

Networking With Developers, Real Estate Agents, And Trade Contractors

Networking with developers, real estate agents, and trade contractors can help you market your business. It is also a mutually beneficial relationship to have. For example, a realtor needs a home remodel before the house will be listed, or after you complete a remodel, the client wishes to sell.

Developers may hire you to remodel several apartments they are redeveloping, or a trade contractor tells a client they know a company that can extend their house. As a result, you may have a client who needs work that the trade contractor can perform.

Digital Marketing Strategies For Home Remodeling Business

Developing a digital marketing strategy is a great way to start your marketing campaign. Digital marketing is affordable, offers a high ROI, and has diverse marketing channels that can benefit your business.

Operating in your local area will allow you to benefit from SEO, Paid Ads, and Social Media as a means to market your business and gain more customers. With the methods below, you should expect to see an increase in the number of inbound leads you receive.

Let’s discuss the best way to market your home remodeling business.

PPC Ads

Pay-per-click ads are ads offered by companies such as Microsoft (Bing) and Google that allow you to create an ad that is displayed at the top of the search engine results. Every time someone clicks on your ad, you are charged a small fee. PPC ads can be a fast, profitable solution for a company that needs leads quickly. 

The primary variable in determining whether the ad campaign would be successful is calculating the following metrics:

Cost Per Acquisition (CPA) – The cost of acquiring the client

Return on Ad Spend (ROAS) – The return on how much you have spent on ads

Return on Investment (ROI) – Your return on your investment

Comparing the costs of the ads to the revenue generated will tell you how profitable the campaign is.

PPC ads could be a great solution if the cost-per-click is low enough to justify.

Local PPC Ads

Local PPC ads or Local Service Area ads are the ads that are found at the top of the Google Maps pack. The ad can be identified by the word “Sponsored” at the top of the ad. The idea behind these ads is that they offer an ad to search engine users within a certain area to click on your Google business profile and contact your company.

To get this Ad Campaign up and running, you will need a Google Business Profile and go through a verification process to set up the LSA Ads account.

LSA ads help build trust, increase search engine visibility, and can be cheaper than other traditional PPC methods.

Social Media

Social media is a free way to market your home remodeling business, as it is free and can help you visually showcase your business locally using the right hashtag strategy. Social media is incredible at building a brand and community following while engaging with prospective clients and fans of your work.

The best thing about home remodeling is that it is creative and visually appealing, meaning you can showcase the before and afters and help inspire prospective customers to choose your services.

Organic SEO

Organic SEO offers the best ROI of all the digital marketing channels. The reasoning is that you are optimizing your website for keywords to rank on a search engine that has a commercial intention behind it. 

If someone wanted to hire a home remodeling contractor in Phoenix, AZ, their Google Search query may be “home remodeling contractor Phoenix”. If you are a home remodeling contractor in Phoenix and you rank at the top of Google for that query, you can be sure everyone searching for a home remodeling contractor will click on your site.

Search engine optimization involves making changes to a website to improve the organic rankings. These changes can be classified as technical SEO, on-page, and off-page SEO. Technical SEO ensures that there is nothing technically wrong with your website, and search engines can easily crawl and index your website. On-page SEO involves optimizing your website’s page content to improve the rankings. This may mean changing the H1 and H2 tags, changing the title tag, and the meta description to include the keyword. Off-page involves writing blog content and building backlinks. Backlinks are one of the most important factors in ranking a website.

Local SEO

Local SEO refers to ranking your Google Business Profile in the Google Maps section at the top of Google. To rank, you should focus on being in close proximity to your customer and having as many 5-star reviews as possible with an optimized Google Business profile.

When you rank your profile, a search engine user can click on your website, call you directly, or even schedule a consultation.

Using organic SEO and local SEO together will ensure you get the maximum amount of traffic for each query. Ask any SEO Agency in Phoenix.

Reputation Management

Reputation management is the practice of monitoring and influencing how customers view your business. Reputation management exists online and in the “real world”. With regards to online reputation management, you should always focus on excellent customer service and quality work. This will help generate positive reviews on platforms such as Facebook, Google Business Profile, or Yelp. Always respond to these reviews in a positive light, even if it is a negative review.

Having a good reputation is great for your business. Having a bad reputation can be an absolute disaster. Keep that in mind.

Use Video Marketing To Promote Your Business

Video marketing is a great way to get even more exposure for your business. It is a promotional vehicle for all your work. You also don’t need to overthink it. You can even use your iPhone to get the footage, and with a skilled video editor, you can post on social platforms and sites like YouTube. Video has the added benefit of showcasing the before, during, and after. It is a promotional vehicle for all your work.

Generating Leads And Nurturing Your Customer Base

Due to the nature of home remodeling, you may find that you have to nurture potential leads until they are ready to close the deal. There is an art to nurturing leads. You should always keep in mind that not every customer wants you to do a renovation right away, and they may be “browsing”. This is a great way to connect and understand the client, their needs, and when they expect to get started.

Measure And Track Results

Tracking and measuring your results are the best ways to identify what is working and what isn’t. By tracking all your leads, organic rankings, and measuring the amount of business revenue you have increased since starting the campaigns, you will understand what your return on investment is.

Conclusion

The above methods are the best ways to market your home remodeling business. With so many ways to do things, you might be wondering which methods are the best. All of them used together would help you achieve the best results.

If you need help with your marketing or would like to learn about our Digital Marketing Services, contact us today.