If you’re looking for a way to design everything from infographics to business cards without extra software, try Canva. Canva is a design platform that can do almost anything. Whether your business needs flyers, social media posts, or even T-shirts, Canva helps you build it.
Canva is capable of just about anything. Popular with recreational crafters and business runners alike, this platform will make design easier than expected. You will have all kinds of options when it comes to printing any of these designs. Depending on what you’re designing Canva offers a slew of sizing.
Canva offers printing on not just paper goods but canvas and cotton as well. These print options open things up for budding businesses. Print up some T-shirts with your company logo or hand out stickers and posters with each purchase.
Rather than free-handing your designs, Canva offers tons of templates. Canva offers templates for social media, business and marketing, education, and personal uses. The platform even keeps track of what’s trending, so you will be able to select from the most current favorites. These templates even extend into the world of video.
Canva caters to teachers looking to brighten up their workbooks and businesses in need of a new logo. The services they offer in templates are incredibly broad. With Canva, your business has more engaging presentations and more memorable websites, business cards, and letterheads. Your marketing department also gets a shot in the arm with Canva. They make it possible to design brochures, newsletters, proposals, and much more.
Templates scare people sometimes. To some, a template sounds like mass production or lacking in individuality. But with Canva and all of the options they provide, put it out of your mind. Multiple companies using the same template will still design unique and engaging products.
Hiring a third party to take care of design is a financial bear, more often than not. Canva eliminates most of those costs. You will be able to design things exactly to your liking. There are no time-consuming exchanges between you and a design team. These templates make the design as straightforward as possible. Create something that looks professional quality all on your own.
Even with the ease of a template in place, design can be tricky. Most of us haven’t taken an art class since high school or even longer so the color theory is a bit rusty. Canva goes the extra mile for you and provides tons of resources. These marketing tools make sure your design is as eye-catching as possible.
Certain colors elicit certain unconscious responses. Suffice to say, you must make sure you’re using the right colors and combinations. Color clashing is often a big aesthetic turn-off. People will overlook you if they aren’t engaged at first glance. To combat these issues, Canva offers color advice, a color wheel, and even a palette generator.
Picking a font sounds easy until you have to do it. When it comes to things like emails and documents, there are rules in place (i.e. Times New Roman 12pt font), and everything is consistent. But there is much more freedom in design, and with that freedom comes pitfalls. Some people have a vendetta against comic sans, if you pick a font that is too stylized it’ll be hard to read, too simple a font and you’re forgettable. Canva offers 30 font pairings and provides shining examples of each.
Feeling stuck or lost for inspiration? Canva also offers an idea generator that provides examples o past successes. These resources and more get you the perfect look for any material.
Even with all the right tools, if you don’t have the right images, you’re at a loss. But Canva helps you win. Canva has built-in photo editing tools that range from filters, cropping, orientation, and stickers. These may sound like simple features, but they make all the difference.
Rather than having a plain image as your focal point, Canva has plenty of bells and whistles. With Canva, layering images create dazzling designs. A picture is worth a thousand words, a clean and eye-catching collage is a mouthful. Say exactly what you want in just pictures and apply whatever effects you’d like.
Filters go much further than Valencia and sepia tone nowadays. On Canva, filters allow you to add texture to images, tweak the transparency, create vignettes, and even blur effects. Using these subtle effects can completely change your design. It’s the finer details that communicate to your customers what your business is about. More than that, creating one of a kind piece makes you much more memorable.
Anyone can put text over a background and call it a day. Canva wants you to stand out. Take simple stock images and completely customize them to your needs. Tweak the saturation or transparency to shift the focus one way or the other. You can even create your image with just text and the Canva icon bank. With a solid background, practically placed images, and bold font, you’ve got yourself a coupon.
When it comes to design, collaboration has its place. Second opinions and editing are a must. Canva makes communication and cooperation a breeze. With Teams, Canva allows you to work together in real-time no matter where you or your teammates are.
This function can be used for more than just design. Your team can interact live with proposals, questions, and finished products. This creates a seamless editing process that keeps your entire team on brand and message.
Team communication channels can get congested. Disorganization makes it difficult to be as effective as possible. Canva Folders is the solution to all of that. Let your team sort things as they come in to keep ahead of the mess. Canva Folders are sharable and can be customized to your needs. Keep presentations and proposals separate in their folders or organize them by teammates.
Creating a Canva team is as simple as choosing your members. There’s no complicated registration or clearance process. Just add members as you need. You can adjust each member’s accessibility as necessary to projects and your team’s mission.
Putting together the right team only makes your Canva usage easier. The right team will create the right design every time.
Canva is all about creating complete ease for their customers, so much so that they also offer educational resources. No matter your experience with design Canva has things to teach you. Between professional advice and their blog, Canva will keep you abreast of everything you need to know.
For starters, Canva offers complete tutorials on how to use the platform. Rather than clicking through a series of “Getting Started” pop-ups, Canva offers engaging, comprehensive videos. These tutorials go over the basics and carry on to more advanced ways to utilize the design site.
The Canva blog covers topics like marketing, design, inspiration, and even tips for nonprofit work. These articles cover everything from tips on management and how-to guides, motivational quotes, and methods to achieve certain aesthetics.
While the blog serves its purpose, Canva also goes one step further. Canva offers Courses to help you learn things like social media best practices and the best ways to brand. Professionals in the industry guide the courses. Looking to boost your brand? Take Personal Branding with Dr. Talaya Waller to get some tips and better practices. Canva’s design school currently boasts 7 classes. Learn the basics of graphic design, how to craft exemplary presentations, and more.
Total, Canva offers five plans, two of which are specialized. For those looking to use Canva for business, the three plans are Free, Pro, and Enterprise. Each of these plans offers a free trial. Educators and non-profit organizers also have options on Canva.
Free is exactly what it sounds like when it comes to the price point. With the free plan, there is no cost and you get:
250,000+ free templates
100+ design types (social media posts, presentations, letters, and more)
Hundreds of thousands of free photos and graphics
Invite members to your team
Collaborate and comment in real-time
5GB of cloud storage
At $12.99/month on the monthly plan and $9.99/month on the yearly plan, Pro is the most popular plan on Canva. It offers all the basic features of the Free plan plus:
75+ million premium stock photos, videos, audio, and graphics
420,000+ free templates with new designs daily
Create 1 Brand Kit and upload your fonts and logos
Unlimited use of Background Remover
Resize designs infinitely with Magic Resize
Save designs as templates for your team to use
100GB of cloud storage
Schedule social media content to 7 platforms
Canva’s final general plan is the Enterprise option. Enterprise is priced out per user, at $30.00/person. Enterprise enables Teams and much more. Along with everything from Pro, Enterprise provides users with:
Establish your brand’s visual identity with logos, colors, and fonts across multiple Brand Kits
Control your team’s access to apps, graphics, colors, logos, and fonts with brand controls
Control team uploads into Canva
Built-in workflows to get approval on your designs
Set which elements your team can edit, and stay on-brand with template locking
Single-sign on (SSO)
24/7 Enterprise-level support
Canva for Education is free for K12 teachers and has the same features as the Pro plan. Teachers can sign up directly through the website, and administrators interested in implementing Canva in their district have to contact the team. Children have been learning on screens for years now. After the COVID-19 pandemic shut down schools, online teaching boomed out of necessity. With Canva for Education, teachers can share lessons and activities through the site.
All the work done on Canva can then be transferred through Google Classroom or Microsoft Teams. What you create on Canva is sure to be much more engaging than a PowerPoint. Canva even offers special templates catered directly to education, like those for group work.
For non-profit runners looking for a boost, Canva is here. With all the features of the Pro plan, non-profits can apply to use this option for free. Non-profits have to apply, unlike the Education plan, and there are certain qualifications they must meet. To qualify as a non-profit, your organization must be registered and be focused either on social impact or public health. Documentation is required as well, all of which varies based on the country from which your non-profit operates.
Non-profits can spread awareness and amplify their message with Canva’s many tools. Things like mailers, flyers, and brochures are great, but the best benefit today is the social media element. Most discourse happens online now, and boosting your presence will get the word out.
The features offered through Canva are incredible for any level of user. Print business cards and shirts all in one go. Create 100% custom campaigns and share them on social media, including videos. Learn more about the business world and how to navigate it better. Create and manage a team all your own to create the perfect design for any occasion. No matter what you need, Canva has a plan for you and tons of ways to help.
Putting together the perfect is now completely simple, as long as you use Canva.
Looking for a digital marketing consultant? Contact us today!
Kak Varley got the internet bug right at its inception. He started kakvarley.com in 2015 to help businesses grow and scale using various sales and inbound marketing methodologies. With 25+ years experience in Sales and has certainly mastered the sales craft and now focuses on helping businesses grow and scale.