Benefits of Google Business Profile For Kitchen Companies

There are many benefits to having a Google Business Profile for your business. They help your clients find your business, find information about it, and provide valuable insights into your customers. Learn how a Google Business Profile can help your kitchen installation company grow its customer base and revenue.

What is a Google Business Profile?

A Google Business Profile is a free tool that has been created by Google that help local businesses improve their local SEO. They do this by displaying critical information about the business in the local search results. This is in the area often called the Google Maps. It also helps customers find the business as they can have Google Maps guide them right to the company’s doorstep. It also makes your company more competitive in the search results.

What Are The Supported Local Business Models That Can Have A Profile

Google Business Profiles are designed for businesses that make in-person contact with customers during their office hours. For example, a local brick-and-mortar bakery is an example, and so is a plumber doing callouts in their local area. An example of a model that isn’t supported is an online-only e-commerce store.

In other words, the supported businesses that can have a Google Business Profile are the following:

• Service area businesses
• Brick-and-mortar businesses
• Hybrid businesses

Why Should You Get A Verified Google Business Profile?

Getting a verified Google Business Profile is one of the most important things a local business can do to increase its local SEO and get more inbound leads. Getting a Google business profile is one thing, but going through the verification process is another. For you to get a verified Google Business Profile, you need to submit documents to Google and hop on a video call with someone from Google. To get verified, you will also need to show that the premises are indeed your own. You should have a photo of the outside and inside of the building, with all signage and branding to confirm this.

For many small business owners, this is just an impossible hoop to jump through. Especially if you are using a shared office or co-working space.

Benefits of a Google Business Profile

There are many benefits to a Google Business profile. These are some of the best benefits.

It’s Free

This is a great one to start with. A Google Business Profile is completely free. Much like Google Search Console and Google Analytics, a Google Business Profile is free. Just type into Google “Google Business Profile sign up” and follow the prompts.

It Creates A Great First Impression

A Google Business Profile creates a great first impression. You get to upload photos of your business, the team, the work you do and so much more. Customers can review your business and give it a five-star review. It also shows detailed information about your business, where you are located, and how to reach you.

Displays Information About Your Business

As briefly touched on above, a Google Business Profile displays information about your business, the team, where it is located, and how good your business is based on the reviews. There is also a map with driving directions and a call button allowing you to “click the call button” to contact the business. The opening hours are also on display here and if you are closed on certain days.

Attracts Customers Through Improved Local SEO

Having a Google Business Profile can significantly improve your local SEO. With a well-optimized Google Business Profile, you can improve your organic rankings in the Google Maps Pack. This will assist you in generating leads for your kitchen remodeling business. Focus on having a good website, that is properly optimized for search engines. Fill out the Google Business Profile completely and accurately. Then focus on getting lots of 5-star reviews.

Improves Visibility In The Search Results

A Google Business Profile can help you rank in the organic search results pages as well. There is a direct relation between the two search results even though they work differently. If you are a kitchen remodeling company in Phoenix, AZ, and someone types into Google “kitchen remodeling” and they are situated in Phoenix, you have a good chance of being in the search results.

Helps To Build Trust With Your Customers

Having pictures of your work and reviews on your profile helps a potential customer choose you. They trust your business and the service it offers because of all your great reviews. People can describe that you were on time, professional, affordable, etc.

Helps You Gain Customer Insights

You also get customer insights from the Google Business Profile. You can read their reviews, and analyze your Google Business Profile performance based on the number of interactions you get. This includes calls, bookings, direction requests, and the amount of website clicks. Much like Google Search Console and analytics, there’s a large amount of data at your disposal.

Allows You To Respond To Reviews About Your Business

It allows you to respond to reviews on your business. It is always a good idea to reply to all reviews, even negative ones. This shows prospective customers you are serious about handling customer complaints and how you handle them indicates the type of company that you are.

You Are Better Able To Manage Your Online Presence

You are also better able to manage your online presence from the dashboard. If you type in your company name and you have admin rights for your Google business profile, then you can manage your online presence from that dashboard.

How do you verify your profile?

In order for you to verify your Google Profile, you need a Google account. Then you need to go to google.com/business/ and click manage now.

Then you just fill out all the details and follow the prompts.

At the end of all the prompts, you will need to verify your account. You will need to click on the “Verify Now” button. And then you verify your listing. This is usually done by video conferencing these days.

What Documents Are Needed To Verify Your Google Business Profile?

Documentation to verify your address. This may be a mortgage statement, utility bill, or lease agreement between your company and the landlord.

Business registration documents. This should include documentation such as the certificate of incorporation, tax documentation to the IRS, etc.

Personal identification documentation. These documents can be ID cards or driver’s licenses.

You also need to be at the physical location. You need to show the outside signage, capture your operations, and provide proof of management. 

For most businesses they consider these steps an invasion of privacy and a headache to deal with. Google has done this as a measure of spam fighting. Fake companies may create a Google Business Profile and try to mislead the public and take advantage of them.

Having to go through all these steps is a necessary evil.

Best Way To Maximize Your Results In Google Maps

These are the best ways to maximize your results in Google Maps.

Fill Out Your Google Business Profile Completely

You should be filling out your Google Business Profile completely. Do not leave out any information that is relevant to your business. Your business should have photos, a description, the company name, address and phone number (NAP,) and the hours of operation. If you have any specific services, add them in too.

Ensure Your Business Details Are Consistent Everywhere

Always ensure your business details are consistent across all citations, your Google Business Profile, and your website. The details include your company Name, Address, and Phone number. This helps when someone goes across your business, there isn’t any conflicting information about your business and where it is located.

Create As Many Citations As You Can

Creating as many citations as you can is a great way to improve your local rankings. This is because your website gets a backlink and it also has all your relevant information on it such as office hours, location, and perhaps your email address. If you build 100 citations all saying you are in a certain location with the same contact details you will improve your search results.

Get High-Quality Reviews And Respond To Them

You should be actively aiming to get more high-quality or 5-star reviews and you should be responding to them. All of the reviews, regardless. There seems to be a direct relation between the amount of reviews you have and the number of 5-star reviews your business has and its position in the Google Maps pack.

Actively asking for a client to give you a review is a great way to start this process. You don’t need to be aggressive or pushy, just ask politely and tell them it will help their business.

Add Local Business Schema

This is an “optional extra”. Many digital marketing professionals will say that this is a major factor in organic rankings. We feel it just helps search engines better understand what a website is about.

Improve Your Website’s On-Page Seo

Improving your website’s on-page SEO should also improve your local SEO. Here is how that works. 

If your company is a kitchen remodeling company based in Phoenix Az, and your H-tag structure, content, and images are about kitchen remodeling in Phoenix, Arizona then you should improve your rankings.

This is because it makes it easier for Google to understand that your business is about kitchen remodeling and you are based in Phoenix, Az.

Embed Google Maps On Your Website

Another way to maximize your results from Google Maps is to embed your Google Map or Google Business profile location into the website. It is as simple as adding HTML code to your website with the Profiles source code being added.

Some Further Tips To Help Your Business

Don’t Solely Rely On Google Maps

You shouldn’t just focus on Google Maps. You should also use Apple Maps and Bing Places to further improve your company’s visibility across all platforms.

Don’t Buy Fake Reviews

If you buy fake reviews, you can be penalized. Google will either remove these reviews or they will block you from receiving any new reviews. You might even have a notification on your Google Business Profile that you are suspected of having fake reviews.

Conclusion

Here are the benefits of a Google Business Profile. In this post, we have covered everything from what a Google Business Profile is to which company models are supported, what documents are needed for verification, and how to maximize your results with it.

If you need help with your Google Business Profile or want to rank locally in your city, contact us today.

Learn about our Digital Marketing Services here!