We don’t think of an SSL certificate when we think about websites. We tend to think of websites as a creative product. They are there to market ourselves to new customers. And if we are doing things right, they are also used to satisfy our existing customers. All said, websites squarely fall into the sales and marketing bucket. They are essentially a digital representation of our business.
Nonetheless, business owners overlook the fact that websites are technology. And just like any technical product, they require management. Technological updates are constant in the web industry. The truth is that, if you don’t keep up with the technology updates, you will get left behind in the digital world.
An SSL Certificate is one of the technological aspects of a website that you need to be aware of and understand. To be more definitive, it is a technology that plugs into your website to make it secure for purchasing and safe from hacking.
Let’s dive into more specifics on what this means for your business:
If you go to your website right now, you will either see an “http” or an “https” at the top left of your browser URL bar.
The added “S” means the site has SSL security. SSL stands for Secure Sockets Layer. It means that your website is safe from hackers.
An “http” (without the “S”) is an old web protocol that is not as secure. This means your website has a vulnerability that allows hackers to enter the backend of your website. Once they get into your website, hackers will have many ways to harm your business. One of the most harmful practices is stealing personal customer data, such as credit card numbers, etc.
Security plays a big part in search ranking. Google does its part to help guide web users away from non-secure websites. They do this by setting up their algorithms to allow non-secure websites to fall in search rankings. In other words, secure websites get better search rankings.
People want to be comfortable buying from a website. They don’t want to be caught in a fraudulent situation. To support the online community, Google actively badges websites as “Not Secure”. This notifies potential customers that your website is neither safe for them to visit nor buy from.
Take note that SSL will eventually transition to TLS (Transport Layer Security), which is an innovation that is even more secure than SSL.
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