Marketing For Kitchen Remodeling Companies

Marketing for kitchen remodeling companies depends on your budget and company goals. Your budget also determines which marketing strategy you should opt for. 

Here are some proven ways to market your kitchen remodeling company. This post follows on from How to Promote a Kitchen Cabinet Business. While the concepts are identical, we are now focusing solely on remodeling and not just cabinetry and selling cabinets.

A kitchen remodel is a large undertaking that requires thought and consideration. In most cases, everything gets changed from the choices of cabinet colors to materials like the countertops, or backsplash. Your marketing message should align with the full-service model and be a trustworthy company as it is a large and disruptive undertaking.

Here are the fundamentals.

Fundamentals Of Marketing For Kitchen Remodeling Companies

There are four fundamentals of marketing kitchen remodeling companies. If any of these are out of place, there is no reason to do any marketing until this is in place. This is your marketing foundation.

You Should Have A Solid Website With A Portfolio

You need to have a great website. It needs to showcase your business and provide insight into what your company does. SEO optimization aside, you should showcase all your services and what you do. 

For example, you may supply 10 different countertop options in various colors. You also may be a full-service, turn-key provider that includes a comprehensive design planner, interior designer, and construction or project manager to ensure everything finishes to specification and on time.

A portfolio page that screams wow is another important part of a website.

Ensure You Have Good Reviews

Your business needs good reviews. Across all platforms, you should have many 5-star reviews saying how great your business is. These reviews would be spread across Yelp, Facebook, and your Google Business Profile. If there are any directory listings where someone can review your business, they should have reviews too.

Your Google Business Profile should have many reviews as it is a major ranking factor in the Organic Maps Pack.

Offer A Great Product Or Service

Do great work. One of the best things about doing great work is that people talk about it. Clients’ friends and family come over and see your work, and they start recommending you to their friends. Word of mouth is free. It pays to do great work.

Your product or service should be tailored to the client’s needs. If they need new countertops, offer a solution to switch them out. If they require a full-service offering, offer that. Know your client.

Build Your Brand And Be Well-Known In Your Area

Following up on offering a great product, build your brand. As mentioned above, if you do great work, you get people talking. This is how you build a brand! Building a memorable brand is relatively easy. You need to have a memorable name that is easy to search on Google. If you regularly update your website, post on social media, and engage within your community, you will become well-known in your area. 

Nurturing relationships within your city will help you grow your business. 

Marketing For Kitchen Remodeling Companies

There are many ways to market a kitchen remodeling company, including print media, trade shows, and digital marketing. In your local area, digital marketing wins hands down.

Use Your Portfolio To Win Over Clients

You should have a great portfolio showcasing your work. This should be displayed on your website and your social media accounts. If you have a showroom, you might want to build out some displays to showcase your work, material selection, and finishing choices.

Trade Shows

Showcasing your company at Tradeshows is incredibly expensive. However, the process of promoting your company at an industry-specific show will help get your company’s name out there. Creating a great-looking booth and inviting your social media audience around will help warm your audience up to the idea of getting a remodel done. You should focus on creating personal connections with suppliers and prospective buyers. 

It is important to choose the correct show. The show should be affordable or in line with your budget. The show should be in line with your audience and their wants and needs.

Digital Marketing

Digital marketing is an affordable way to market your remodeling company. In your local area, you can use Social Media, Email Marketing, SEO, or Paid Ads to gain traffic and increase the number of inbound leads you currently have.

We are going to discuss these methods in detail quickly.

PPC Ads

PPC Ads refer to pay-per-click ads. Companies like Google offer a way for someone to create an ad that is displayed at the top of Google and every time someone clicks on it, they get charged a small fee.

When done correctly, PPC ads can be extremely profitable for businesses like kitchen remodeling companies.

There are other PPC options out there. Another popular one is using Facebook Ads to run campaigns for your business. This is a similar principle but it showcases your work on Facebook instead.

Local PPC Ads

Local Google ads are ads that help businesses within a location or service area offer ads to Google users. These ads can help drive traffic and sales to your website. For a kitchen remodeling company, you will find local service ads to be the most popular.

Benefits For Local Google Ads Include The Following:

• Acquire more business, new customers and book more projects
• Builds trust locally
• Increase your website visibility on search engines
• Helps achieve marketing objectives
• These local ads can be cheaper than traditional PPC

Social Media

Using social media to market your business is a great idea. After all, it is free and is a visual way to show off your business. The idea behind social media is to build a brand and community around your business.

To grow your social media accounts, you need to be engaging with people daily and posting great photos of your work online.

SEO

SEO or Search Engine Optimization offers the highest return on investment of all the digital marketing channels. The idea is to make specific changes to your website to improve the organic search engine rankings of your website.

SEO comprises 3 different areas. These are Technical SEO, On-page SEO, and Off-page SEO. 

Technical SEO

Technical SEO ensures your website is “technically sound”, meaning the navigation, features, and even the sitemaps are optimized in a way that improves the ease with which Google can crawl a site. 

On-page SEO

On-page SEO refers to optimizing the words on the web page to improve its rankings. You optimize the title tags, meta descriptions, and H-tags on the pages and what is written on the page to improve the rankings. 

Off-page SEO

Off-page SEO is the last variable. This method of SEO is all about blogging and building backlinks. Having backlinks pointing to your website is a major ranking factor in the eyes of Google. Build those backlinks!

Local SEO

Using SEO and Local SEO to get leads for your remodeling business is the best way to generate leads. It also offers the highest ROI as mentioned.

Local SEO refers to optimizing the Google Business profile linked to your website and ranking that profile in your local area. You rank the Google Business Profile in the Maps Pack of the search results.

This is the Maps Pack

To rank in the maps, you will need an optimized website and Google Business Profile. A great way to improve your rankings is by getting as many 5-star reviews as possible. Being near a search user and reviews are the largest ranking factors!

Benefits Of A Strong Google Profile:

• Improve search engine visibility in the local area
• You can manage your customer’s reviews
• If you are a local mortar business, you should receive more drop-in customers.
• Enhanced credibility for your customers
• The ability for potential customers to quickly access information such as an address, direction, or phone number

Reputation Management

Online reputation management is the practice of monitoring and influencing how customers, businesses, or your brand is perceived. Online reputation management happens on a search engine level, social media platforms, and review websites.

Examples include reviewing your company on Facebook, Google Business Profile, or websites like Yelp.

Always do your best to respond to all reviews, even those that are negative. Understanding why someone might not like your service may be constructive criticism you need to improve.

Conclusion

There are many ways to market a kitchen remodeling company. Digital marketing using Social Media and SEO with Local SEO is the best, with Paid ads being a close second. In a perfect world, you would optimize your website and get your SEO foundation right before running ads. You can continue to run ads until all your SEO work has paid off. We hope you have found this post helpful.

If you need help with your marketing or would like to learn about our Digital Marketing Services, contact us today