3 Marketing Strategies for Beginners in the Digital World
For this #kTip, we discuss key marketing strategies for beginners to keep in mind when your business is entering the digital world. Click to Read Transcript
3 Reasons Why a Website SSL Certificate is Important
We don’t think of an SSL certificate when we think about websites. We tend to think of websites as a creative product. They are there to market ourselves to new customers. And if we are doing things right, they are also used to satisfy our existing customers. All said, websites squarely fall into the sales and marketing bucket. They [...]
3 Step Email Marketing Strategy for Sales Prospecting
As the state of our working world changes, sales prospecting is now more important than ever. We’ve talked about some other sales strategies in previous articles. However, we felt that the outbound part of a sales portfolio should be given a spotlight. If you’ve structured your business as a “hunter/farmer” sales model, you already have Sales Development Representatives (SDR) [...]
3 Sales Tools for Prospecting and Cold Sales
In a previous article, we wrote up a list of all the recommended marketing tools that we use here at Kak Varley. Now we want to take some time to give specific attention to the sales side of the world. As such, we will take a deeper look at sales tools... As our work lives quickly move towards the Digital [...]
The 4 Pillars Of Social Media Marketing
Social Media Marketing is accessible to almost anyone in today’s digital world. How to be successful at it is the bigger challenge. In our previous article, we discussed the importance of value as a foundation and how that helps companies break through the noise of rampant social media. With that foundation laid out, the next important subject to discuss [...]
The Anatomy Of A Social Media Post
In a previous article, I discussed a foundational Social Media strategy around bringing value to your audience (part of our four1one strategy). The overarching concept is to get the most out of your Social Media. Now that the foundation is laid, it’s a good time to start talking about best practices when managing your Social Media. In this article, [...]
Why Website Administration Is Important
In a previous article, I discussed Website Builders and Custom Websites. That article focused on choosing which kind of website is best for your business. However, I would be amiss if I didn’t spend some time on what is important to you after you have a website, which is website administration. The unfortunate fact of owning a website is [...]
Sales and Marketing Tools – Best-of-Breed Time Savers for Me
Online marketing is a technical sport that requires a lot of administration. That said, marketing tools are essential for managing your website and social media. Thankfully there are a lot of solutions out there to help you with your daily tasks. However, deciding which of these solutions to use is the tough part. Every business is different. Because of [...]
Social Media: How to Win Big in Today’s Digital World
Social Media has been around for more than a decade now. Even so, it is still in its infancy because of the way it’s used today... It reminds of when email was first introduced, where business email was regularly used for mundane things like jokes, etc. Nowadays, you are seeing email being used in more of a meaningful way. [...]
Sales Strategy: Get New Customers With This Unbeatable Method
You own a business or you run a sales department. This means you need to make money in order to help your business thrive. You do this by having a product or service to sell. Thus, you’ve tried the traditional sales strategy of cold-calling, networking, partnering, etc. Yet, when you meet people, the common response is the same - [...]