How Barbers Can Reduce Cancellations in the Digital World
For this #kTip, we discuss the strategies and tools that barbers can leverage to keep appointments from canceling. If you would rather learn about my #kTips by video, you are welcome to[...]
The 4 Types of Customers that Threaten Your Business
I remember a time as a salesperson when I was trying to get in the door with a specific businessman because I wanted him to be one of my customers. His name[...]
How to Leverage Digital for Sales
For this #kTip, we discuss how to leverage digital to help your sales. If you would rather learn about my #kTips by video, you are welcome to scroll to the bottom and[...]
The Difference Between Organic and Paid Social Media
For this #kTip, we discuss organic social media versus paid social media. If you would rather learn about my #kTips by video, you are welcome to scroll to the bottom and watch[...]
How to Own the Neighborhood on Social Media
For this #kTip, we discuss how to own the neighborhood in social media and the importance of trying to secure a consistent handle for all your social media. If you would rather[...]
3 Ways to Bring Value to Your Social Media
For this #kTip, we discuss how to bring value to your social media. If you would rather learn about my #kTips by video, you are welcome to scroll to the bottom and[...]
3 Things You Should Never Do to a Salesperson
For this #kTip, we discuss what you should never do to your salespeople if you want to keep them around... If you would rather learn about my #kTips by video, you are welcome[...]
Why 80% is Great for Business Marketing
For this #kTip, we discuss why the strategy of 80% is great for business marketing in the digital world. If you would rather learn about my #kTips by video, you are welcome[...]
2 Steps Needed Before You Build a Website
So you say you are about to build a website… This is an exciting time for your business! You cannot wait to get started...But now what? Regardless if you build a website[...]
How Restaurants Can Lean Into the Digital World
For this #kTip, we discuss marketing strategies on how restaurants could scale their businesses by leveraging digital tools... If you would rather learn about my #kTips by video, you are welcome to[...]
3 Marketing Strategies for Beginners in the Digital World
For this #kTip, we discuss key marketing strategies for beginners to keep in mind when your business is entering the digital world. If you would rather learn about my #kTips by video,[...]
3 Reasons Why a Website SSL Certificate is Important
We don’t think of an SSL certificate when we think about websites. We tend to think of websites as a creative product. They are there to market ourselves to new customers. And[...]
3 Step Email Marketing Strategy for Sales Prospecting
As the state of our working world changes, sales prospecting is now more critical than ever. We’ve talked about some other sales strategies in previous articles. However, we felt that the outbound[...]
3 Sales Tools for Prospecting and Cold Sales
This is a helpful resource providing the best sales tools available for salespeople that want to be more effective in prospecting.
The 4 Pillars Of Social Media Marketing
Social Media Marketing is accessible to almost anyone in today’s digital world. How to be successful at it is the bigger challenge. In our previous article, we discussed the importance of value[...]
The Anatomy Of A Social Media Post
In a previous article, I discussed a foundational Social Media strategy around bringing value to your audience. The overarching concept is to get the most out of your Social Media. Now that[...]
Why Website Administration Is Important
In a previous article, I discussed Website Builders and Custom Websites. That article focused on choosing which kind of website is best for your business. However, I would be amiss if I[...]
Social Media: How to Win Big in Today’s Digital World
Social Media has been around for more than a decade now. Even so, it is still in its infancy because of the way it’s used today...It reminds of when email was first introduced,[...]
Sales Strategy: Get New Customers With This Unbeatable Method
You own a business, or you run a sales department. This means you need to make money in order to help your business thrive. You do this by having a product or[...]
Why A Marketing Consultant Makes Sense
If you're looking to improve your marketing efforts, consider hiring a marketing consultant. With specialized knowledge and expertise in the complex world of marketing, consultants can assist your organization in developing and[...]
Website Builder or Custom Website. Which is Best for You?
“What do you think of [insert the name of an online website builder here] websites?” I could criticize do-it-yourself website offerings, but the reality is that the question above really needs to[...]