How To Promote A Kitchen Cabinet Business?

Promoting a kitchen cabinet business is tough. There is a lot of competition out there and everyone is trying to actively gain market share. In this post, we are going to discuss what you should do to promote your kitchen cabinet business. We will discuss laying the foundation for your promotional campaign to the methods and strategies to get the most out of promoting your business.

Our best advice is to pick a few channels and keep it simple.

Laying The Marketing Foundation For Promoting Your Kitchen Cabinet Business

Identify Your Customers Needs

Identifying your customer's needs is the first step in any marketing plan. Understanding their wants, needs and online behavior is key to succeeding in the home remodeling and construction space. This will also help you better provide an amazing end product for your client.

Build Quality Kitchen Cabinets

Building quality cabinets should be a no-brainer. Consider the marketing concept – the 4P's.  The concepts are product, price, place, and promotion. You can't price and promote bad-quality products. That would give your business an undesired reputation. 

Build quality cabinets, competitively price them, and then promote them. If you follow these guidelines you should do very well.

Your Beautiful Portfolio And Website Sells

Your website and portfolio sell! Every cabinetry business needs a portfolio. Essentially, kitchen cabinets and kitchen remodels are a visual product. We like what we see! Your website should have a dedicated page for all the projects you have worked on. 

It may also be wise to have dedicated pages for all your major projects and detail all the work going into it. Details could refer to the choice of stone countertops, the challenges that you faced, and so on.

Kitchen Cabinets by bespokedesigns.co.za

Methods And Strategies For Promoting Your Kitchen Cabinet Business

These are the best methods and strategies for promoting your kitchen cabinet business.

Build Relationships With Contractors

Business is all about building relationships. Build relationships with home remodeling contractors, electricians, and construction companies specializing in commercial construction. Any business that may benefit from knowing you build kitchen cabinets. If you do build relationships with manufacturers and wood suppliers you also should see a better pricing structure and trade agreements.

Use Word Of Mouth By Turning Your Clients Into Fans

Word of mouth is a great way to generate new business cost-effectively. Having customers rave about your business online and offline would be beneficial. As we know, we value our friends and family's opinions more than a random reviewer or influencer.

Use SEO To Generate Leads

Search Engine Optimization or SEO has by far the highest return on investment of all marketing channels. SEO can get expensive, this is usually why business owners opt for social media as a means to gain leads from potential clients.

Ranking a kitchen cabinet business requires a few things to get it into a position where you will be generating sustainable leads on an ongoing basis. The first measure is to ensure that the site is technically sound and the website is well planned out. 

The next step is to ensure your website has the word "kitchen cabinets " as the H1, H2, First paragraph, Title tag, and Meta description. For example, you can have "kitchen cabinets Phoenix" if you like.

This will help google understand the structure of the website and its content. With regards to on-page SEO, the above section is about 80% done.

The next step is the off-page seo parts of the equation. 

Backlinks are a key feature of ranking. This Google factor is called the Google PageRank algorithm. You should be getting press releases done, citations for your business through directories such as Yelp, and guest posting on various websites. 

The other side of the off-page equation is blogging. Now, to avoid Keyword cannibalization issues, you don't want to blog directly about kitchen cabinets. You would want to blog about aspects of kitchen cabinets.

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Blog post examples include the following:

How to choose the right wood for your next kitchen project?

Top 5 cabinet handles for your next kitchen remodel.

You see in both those cases you are talking about aspects of kitchen cabinets not about kitchen cabinets directly.

So, Where Should You Be Ranking In Google To Get The Most Amount Of Leads

Something that we routinely find with clients is that there is a major difference in leads from the bottom of the 1st page to the 5th or 6th position in Google. Comparing the 5th or 6th position to the 3rd position is crazy. You probably will be doubling your lead count. The 1st position is where you absorb almost all leads that search for that query. If you rank in the first position for both the organic search results and Google Maps you should theoretically get 100% of search traffic to your website.

Use Local SEO and your Google Business Profile

Local SEO and your Google Business Profile are the go-to solutions for local businesses. 

Local SEO and Google Business Profile are seen as the same thing. They are not. A Google Business Profile is a Google entity associated with your business and local SEO is a strategy that uses location optimization on your website and your Google Business Profile together to increase your website traffic.

The first step in local SEO is to optimize your website for local SEO. This means that your website should be optimized for the service you offer and in the location in which you offer it. For Example, you can optimize your website for "Kitchen Cabinets Phoenix".

Once you have optimized the site, you can move on to the next step.

Create a Google Business Profile and optimize it. If you have a showroom and you go out to people's homes to install cabinets, you are a hybrid model for the Google business profile. If you only have a brick-and-mortar shop then you fit that category. If you only service clients by going to their homes then you are a service-based business. 

The idea here is you upload all your company's relevant information, such as Company name, address, phone number, the category of your business, and so on. 

The next step for ranking a Google business profile is to get reviews for your work. This does take time and helps in the rankings and conversions.

The two main factors in ranking a Google Business Profile on Google Maps are being in a location that is in close proximity to the searcher and the number of reviews you have. Preferably 5-star reviews. If you are near the user, have more reviews, and have correctly optimized your profile and website you should easily outrank your competitors.

Online Reviews And Reputation Management

Online reviews and online reputation management is another great way to promote your business. Online reviews with the likes of Yelp, Facebook, and your Google Business Profile can significantly increase the amount of trust someone has with your business. 

For Google Business Profile a high amount of reviews and 5-star reviews significantly increase the maps rankings. It also has more of an impact on the proximity algorithm Google uses.

The process is straightforward. Do really good work, wow your customers, and ask them if they don't mind giving you a review. A great tip is the review your business on Google, and add the name of the product or service such as "kitchen cabinets" and the area such as "Phoenix" It gives your rankings a push.

An example of a great review looks like this: "John and his team were contracted to supply and install 4 sets of kitchen cabinets for my new home in Glendale, AZ. The workmanship was great and everything was beautifully installed. Thanks"

Local Ads And Google Ads

Google Ads and Local PPC ads are a great way to grow your business and promote it online. 

How it works is you create an ad, it shows up at the top of Google, people click on it and enquire about your service.

Unlike SEO and social media, the results are immediate. As soon as you optimize and run the ads, you start getting clicks. As those clicks come in, you can further optimize your landing pages and improve conversion rates.

Social Media Marketing with Facebook And Instagram

Social media marketing with Facebook and Instagram is a surefire way of getting your brand out there and promoting it online through visual social media platforms.

Kitchen cabinets and remodeling is a visual product/ service. We have found that when you actively update your website and feed your Facebook and Instagram channels you start getting inquiries. This can take around 1 month to see your hard work pay off. After about 1 month you start to get inquiries and it snowballs from there.

How to Promoting Your Cabinetry Business On Facebook And Instagram:

Your Hashtag strategy matters, a detailed caption and beautiful photos help things along. After posting for 30 days, you tend to find people reaching out to you to enquire about your services.

Hashtags could be any of the following: #kitchencabinets, #phoenix, #phoenixarizona. Your hashtag strategy does require research and testing to determine what are the best hashtags. The worst thing you could do is go with something uncommon or a hashtag that isn't searched for.

You should also interact and connect with other people and businesses in your area. Word-of-mouth referrals and having a "showcase" on your social media account can help sway potential buyers.

Sell Online

Selling online is a game changer for businesses as it gives you the ability to use Google Shopping Ads to help promote your business online and increase your overall sales revenue.

Selling online is as simple as adding WooCommerce to your website, and uploading product images and descriptions and you are on your way to selling online. Selling cabinets online allows you to utilize Google shopping ads to help promote your business. These will normally show at the top of Google if your search query has commercial intent.

This is ideal for businesses who want to sell ready-made cabinets to supplement their income. It could be as simple as having 3 or 4 finishes and having a few different or popular cabinet options for sale. This should also allow you to operate as a Lean or JIT model if you so desire.

This method does require some planning such as how to box up your cabinets and shipping them, to making a set of instructions available to the client to easily assemble the cabinet.

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Conclusion

There you have the best ways to promote your kitchen cabinet business. We touched on everything from laying the foundation of your marketing campaign to the methods and strategies required to promote and grow your cabinetry business. Promoting your business through the methods we outlined is a great way to ensure consistent leads and clients.

If you need help with your marketing or would like to learn about our Digital Marketing Services, contact us today